**TWO PART** PRO FORMA EXCEL SHEET / 750-1,000 WORD PAPER, DESCRIBE HOW YOU DEVELOPED THE PRO FORMA
The PRO FORMA will be designed around a hypothetical startup company that wishes to develop an all-inclusive application for health and wellness to combat obesity.
– Exel Proforma (numbers are hypothetical but must be realistic USA Dollar Currency)
– In a 750-1,000 word paper, describe how you developed the pro forma projected expenses and operating costs. Submit the pro forma Excel sheet and paper.
build a pro forma Excel sheet to defend financial projections for your business idea. This pro forma should be prepared as if it were to be presented to key stakeholders. Build a pro forma Excel sheet containing the collection of time and expenses along with your potential operating costs. APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Date: 08 August 2020
“Americans Face an Increasing Problem with Obesity.
Using Technology, we can overcome this problem as a nation”
Obesity is a medical condition where the body mass increases than the healthy level prescribed by doctors and medical experts. There are many reasons for obesity but the prime being intake of a high amount of food which is more than the body needs. Other reasons include genetics, food addiction, engineered junk food, certain medications, physical inactivity, frequency of eating, and a diet high in carbohydrates. Obesity is one of the biggest medical conditions in the United States. Over 70 million adults in the United States are suffering from Obesity and an additional 99 million people are over-weight in which the proportion of men is higher than women. According to recent statistics over 39.6% of adults in the United States are obese (Coons & Duncan, 2013). To deal with this growing problem, technology can be employed. An easy solution is a sensor-based tracking system for calorie intake and the requirement of the body. This can be achieved through an inbuilt feature in smartphones where a record can be kept on how much calories are being taken on a delayed basis and how much is required based on the sex, height, weight, and medical conditions of each individual. This can be offered through a mobile application as well where the app also records the physical activity undertaken by the person on a daily basis and presents daily calculations on how much more physical activity is required. This can be connected with a reminder system on continuously motivating the user for more physical activities (Marešová, 2019). A brief business model canvas for the proposed mobile application for curing obesity through technology is presented below:
Key partners for this prosed idea will be healthcare experts, application developers, mobile phone manufacturers, and representatives from regulatory bodies to ensure that there is no violation of personal rights. The data must be factual and be able to advertised correctly to gain prospective users attention.
Key activities for the senor-based tracking mobile application will be to record the intake of calories, record blood pressure, sugar level, and the required number of calories. A hybrid of gyroscopic data mixed with GPS will be able to determine actual physical activity vs. riding in a car automatically without user input. This will also record the physical activities of the user and match it with the required physical action. This way the application will generate a comparison and will remind the user through notifications to reach the required level of physical activities. An additional user enabled feature might even be disabling the phone until a certain amount of an exercise is complete.
The core value delivered by the proposed mobile application is to introduce a lifestyle that supports healthy living and provides a cure for obesity. Are goal is to reach the average person who is experiencing tigher closes and does not know where to begin to correct the situation. This solution does not require any medications or a hardcore workout. Rather this is possible through simple changes in lifestyle through controlling food intake and increasing physical activity (Forman & Goldstein, 2016).
Customer relationships are not very difficult as the customers are used to the mobile application and tracking their daily lives through their mobile phones. The only need will be to convince them to use their mobile phones to model their lives into a healthy lifestyle. Once they begin using the application we will make every effort in the application requiring minimal effort to achive goals of weighloss.
The targeted customers will be those segments of society where the obesity rate is high. Specifical looking into the population with higher than average Body Mass Index (BMI). It will include the adults where the obesity rate is highest and possible reach people predisposed to weight gain from underlying medical conditions. It will also cater to the needs of older people. The segmentation will be based on age and physical lifestyle (Gilmore, 2014).
The key resources needed are expert opinion form medical and healthcare experts, skilled mobile app developers, and enough resources for marketing. Having accurate data that will produce real results for the users will encourage more customers. The more effort in the design and testing of the simplistic yet elegant use of the application will also build the customer base.
The distribution channel is not conventional for this proposed idea. The way of the future is utilizing the spread of digital content. The mobile application can be downloaded from the Apple store or Google store for iPhone and Android phones respectively. The application can also be marketed as a web based product as well without having to download files for the more conservative user. Anywhere digital content is available this can be marketed appropratly.
The proposed idea does not charge high prices from the users. The basic version of the application monitoring the food intake and calorie intake and matching it with food requirements will not charge any cost but the advanced version with full workout ad food routines will charge a monthly fee (Kozak, 2018).
There could be multiple revenue streams for the proposed idea. Two basic revenue streams could be a monthly subscription for the premium accounts for the workout routines and food intake routine. The second model for revenue generation can be an advertisement.
References Coons, M. J., & Duncan, J. (2013). Technology Interventions to Curb Obesity: A Systematic Review of the Current Literature. Curr Cardiovasc Risk Rep, 120–134. Forman, E. M., & Goldstein, S. (2016). Could technology help us tackle the obesity crisis? Future Sci OA, 1-23. Gilmore, L. A. (2014). The Technology Boom: A new era in Obesity Management. SAGE journal, 22-27. Kozak, A. T. (2018). Technology-based interventions for weight management: current randomized controlled trial evidence and future directions. Journal of Behavioral Medicine, 99-111. Marešová. (2019). Management of Overweight and Obesity: Technology-Based Interventions Among Generation Y. SAGE journal, 1-34.
|Course Code||Class Code||Assignment Title||Total Points|
|Time and Operation Costs||100.0|
|Criteria||Percentage||Unsatisfactory (0.00%)||Less than Satisfactory (65.00%)||Satisfactory (75.00%)||Good (85.00%)||Excellent (100.00%)||Comments||Points Earned|
|Projected Expenses and Operating Costs Paper||35.0%||Projected expenses and operating costs are missing.||One key component, such as expenses or operating costs, is missing for each stage of the business proposal.||Projected expenses and operating costs are briefly included for each stage of the business proposal.||Projected expenses and operating costs are included for each stage of the business proposal.||Projected expenses and operating costs are included and thoroughly explained for each stage of the business proposal.|
|Pro Forma Excel Sheet||35.0%||Pro forma Excel sheet is missing.||Pro forma Excel sheet is readable but contains many errors.||Pro forma Excel sheet is easily readable but contains a few errors.||Pro forma Excel sheet is readable and accurate.||Pro forma Excel sheet is easily readable and accurate.|
|Mechanics of Writing (includes spelling, punctuation, grammar, language use)||15.0%||Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.||Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.||Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.||Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.||Writer is clearly in command of standard, written, academic English.|
|Paper Format (use of appropriate style for the major and assignment)||5.0%||Template is not used appropriately, or documentation format is rarely followed correctly.||Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.||Appropriate template is used. Formatting is correct, although some minor errors may be present.||Appropriate template is fully used. There are virtually no errors in formatting style.||All format elements are correct.|
|All format elements are correct.||10.0%||Sources are not documented.||Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.||Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.||Sources are documented, as appropriate to assignment and style, and format is mostly correct.||Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.|