Choose two marketing analysis models to bring a fresh perspective and unique insight to their purpose, use, limitations and value to marketing managers. Make sure to use examples. (either from your assessments, or new examples)

3.3.1 Task 1 “Reflect upon your learning experience and reveal the challenges both positive and negative that you encountered throughout this course.” For example, you may have been apprehensive about embracing new theories and experienced personal frustration yet feel empowered having learned to use the theories effectively. It is important to express openly, candidly and honestly your experiences, as your evaluation rubric has a weighting towards depth and openness, rather than merely painting a superficial objective analysis of your experience. Use referencing, as required, to support your evaluation. Criteria for assessment – the ability to evaluate your perspective, your demonstrated insight, supporting your evaluation with referencing (Please note: This section is worth 5% of your total assessment; hence, make sure you allocate your word limit accordingly)

Attachments:

A3: Reflection and Personal Value Proposition

30% Individual

 

BUSM1534 Marketing for Managers

 

Semester 1 2020

 

 

 

 

1      General Overview

Assessment Assignment 3: Reflection and Personal Value Proposition
Completed Individual
Weighing 30% of the final grade (marked out of 100)
Word limit 2500 words (+/- 10%), excluding the Executive Summary, Table of Contents, Reference List.
Due date Week 13, Sunday, 7 June 2020, 11.59 PM
Where to submit Online – Canvas
Late submission penalty Refer to BUSM1534 course guide Part B
Word Limit Penalty A penalty will be applied if the work submitted has an excessive word count.
Return Date 10 working days from the submission date

 

 

2      Purpose

To develop an action plan that positions yourself, as having capability and skills to harness opportunities associated with global marketing challenges. Deeply reflect, analyse and design (and/or illuminate) a personal plan that demonstrates your insight and capability to convince others that you are globally ready to engage in marketing within a global context, including working effectively within a diverse team on marketing challenges with an international context.

3      Requirements

3.1    Writing Style

In undertaking this assignment, when reflecting on your learnings, particularly outcomes, you may choose to focus on those aspects of marketing that most resonated with you. Hence, please remember, your learnings and outcomes will differ from your group members. Please also keep this in mind, when you review the examples provided, be sure to apply academic referencing to your submission.

 

In section 3, where you conduct a self-assessment of your personal brand as an MBA with Marketing capability, ensure that you are open, honest and reveal yourself to the reader. In this way your action plan will have greater meaning. Additional resources have been provided in Canvas on reflective writing. A grading rubric is provided in Canvas.

3.2    Main Components

This reflection has three main components:

  1. Reflection on your learning themes (5%)
  2. Reflection on your learning outcomes (10%)
  3. Reflection on your personality, and your value proposition + ideas/action plan to integrate marketing learning into the workplace (15%)

 

 

 

 

 

3.3    Tasks

 

3.3.1    Task 1

“Reflect upon your learning experience and reveal the challenges both positive and negative that you encountered throughout this course.”

 

For example, you may have been apprehensive about embracing new theories and experienced personal frustration yet feel empowered having learned to use the theories effectively. It is important to express openly, candidly and honestly your experiences, as your evaluation rubric has a weighting towards depth and openness, rather than merely painting a superficial objective analysis of your experience.

 

Use referencing, as required, to support your evaluation.

 

Criteria for assessment – the ability to evaluate your perspective, your demonstrated insight, supporting your evaluation with referencing

 

(Please note: This section is worth 5% of your total assessment; hence, make sure you allocate your word limit accordingly)

 

3.3.2    Task 2

Choose two marketing analysis models to bring a fresh perspective and unique insight to their purpose, use, limitations and value to marketing managers. Make sure to use examples. (either from your assessments, or new examples)

 

Supply examples from your Marketing Plan of how you employed both models (what, where, why, how)

  • What was the purpose of the model?
  • Where in the plan it was used? How did each model contribute to your insight?
  • Why this concept/tool appeals to you, moving into a marketing career?

 

Demonstrate what you have learned, by presenting examples of some of the important takeaways you feel most connected to or what you perceive will be useful for you to employ. For example, you may have found a concept such as marketing segmentation both useful and also interesting to learn about. You would describe what it was that is interesting, how you found it practically useful and why this concept appeals to you moving forward. What we are looking for is not definitions, or explanations of these models, but your insight (a collation of the theory, your experiences and your reflection) to offer a fresh perspective on these models.

 

Don’t forget to use references, as required.

 

Criteria for assessment – your ability to bring insight and a fresh perspective to tools, theories, models you have used, your independent thought on their usefulness, supporting your assessment with references.

 

(Please note: This section is worth 10% of your total assessment; hence, make sure you allocate your word limit accordingly. You can use tables/diagrams to communicate succinctly, within your word restriction)

 

 

 

 

 

3.3.3    Task 3

 

Evaluate & present your personal value proposition:

  • Evaluate your personality
  • Develop & present your personal value proposition that can lead into your personal brand
  • Discuss and apply strategic tools to your personal brand and career prospects – include SWOT, ideation (TOWS, or creative matrix), goal setting, action plan, and timeline for action.

 

How this has assisted your capability as an MBA with newly acquired, marketing management capability, and, to reflect on how you can integrate these learnings practically. You will use marketing tools of analysis to showcase yourself with global marketing capability that can provide value to organisations that are internationally facing or seek to grow into international markets. It is a chance to showcase yourself as a global marketing consultant (internally or externally) for an organisation.

 

You will define your purpose, the global context, reveal cultural insight, showcase relevant technology and marketing tools, to develop your action plan. This requires you to develop an action plan to harness your strengths and opportunities as an MBA with Marketing capability in order to address weaknesses (this can be a work-in-progress) and threats (or barriers to adoption and integration) of your newly acquired marketing skills and capability.

 

This third component provides significant opportunity for you to self-reflect and analyse your skills, capabilities and traits relative to employing marketing skills in the workplace (or in your personal life) moving forward. For example, in your SWOT analysis you may identify that you have particular strengths that will assist you in integrating marketing in the workplace (e.g. an effective leader, competent

 

Criteria for assessment – demonstrates a methodical process of investigation, the ability to work with a broad set of ideas, filtering the best ideas, and creating a sound, actionable plan.

 

(Please note: This section is worth 15% of your total assessment; hence, make sure you allocate your word limit accordingly. You can use tables/diagrams to communicate succinctly, within your word restriction)

3.4    References

  • Academic referencing standards as per your Course Guide Part B, need to be followed. (RMIT College of Business uses Harvard referencing)
  • All sections are appropriately referenced

 

Please check out below some resources to help you with your secondary research and how to navigate the RMIT library database:

  • Videos
    • Academic/Peer-reviewed articles
    • Industry and Market reports
  • Links
    • RMIT Databases Overview: Marketing resources: A helpful central point of access to resources potentially relevant to you. You can also use Google Scholar to search.
    • Business College Liaison Librarians: If you’re having trouble acquiring an article/paper, please seek the assistance of one of the Business Liaison Librarians.

 

 

 

 

4      Format

You can format or structure this assignment according to the three tasks mentioned above.

5      APPENDIX (Samples and Template)

 

(Note. Please use these for inspiration only, these are not templates. Follow the assessment guidelines and criteria presented in the brief above)

 

  • #1 – Hancock_H
  • #2 – Murphy_P
  • #3 – Spilsbury_D
  • #4 – Toyong_E

 

Examples of high-grading assignments from last semester

Sample 1

Sample 2

 

Additional Resources on How to write a Reflection

Reflective writing

Writing_academic_reflections