complete the “SWOT Analysis Template.” Note that the results of the SWOT analysis should be used to develop the “Strategic Goal(s)” section of template. Strategic goals will be the focus of your proposed business plan.

SWOT ANALYSIS & BUSINESS PLAN PROPOSAL

The purpose of this assignment is to conduct an external assessment to determine an appropriate strategic goal for an organization.

A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a business plan. Using the organization selected in Topic 1, complete the “SWOT Analysis Template.” Note that the results of the SWOT analysis should be used to develop the “Strategic Goal(s)” section of template. Strategic goals will be the focus of your proposed business plan. Each section of the SWOT analysis should contain a minimum of four bullet points, each supported with a credible source. The SWOT analysis bullet points should contain clear statements that make sense to those who are unfamiliar with the selected organization.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Rubic_Print_Format

Course Code Class Code Assignment Title Total Points
HCA-470 HCA-470-O101 Business Plan Part 1: SWOT Analysis and Business Plan Proposal 70.0
Criteria Percentage Unsatisfactory (0.00%) Less Than Satisfactory (65.00%) Satisfactory (75.00%) Good (85.00%) Excellent (100.00%) Comments Points Earned
Content 90.0%
Strengths 20.0% Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is not included. Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. Identification of four organizational strengths that would be helpful in achieving the strategic plan is included but lacks specificity and support from credible sources. Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is complete and correct. Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is exemplary.
Weaknesses 20.0% Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is not included. Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. Identification of four organizational weaknesses that would be harmful in achieving the strategic plan is included but lacks specificity and support from credible sources. Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is exemplary.
Opportunities 20.0% Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is not included. Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. Identification of four external opportunities that would be helpful in achieving the strategic plan is included but lacks specificity and support from credible sources. Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is complete and correct. Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is exemplary.
Threats 20.0% Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is not included. Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. Identification of four external threats that would be harmful in achieving the strategic plan is included but lacks specificity and support from credible sources. Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is complete and correct. Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is exemplary.
Thesis Statement and Strategic Goals 10.0% Thesis statement and identification of at least one strategic goal based on the SWOT analysis is not included. Thesis statement and identification of at least one strategic goal based on the SWOT analysis is incomplete and/or incorrect. Thesis statement and identification of at least one strategic goal is included but lacks a clear link to the SWOT analysis. Thesis statement and identification of at least one strategic goal is complete and correct. Thesis statement and identification of at least one strategic goal is exemplary.
Organization, Effectiveness, and Format 10.0%
Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0% Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Writer is clearly in command of standard, written, academic English.
Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0% Sources are not documented. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
Total Weightage