Write a report of between 2,000 and 2,200 words as defined by Word Count in Microsoft Word on the chosen business and information systems/technology management issue/opportunity. A word count using Microsoft Word must be included at the end of your report. The word count must not include the table of contents and also references.

Identify a business that has recently taken advantage of opportunities related to information systems/technology
management from the list contained in the last page of thisdocument.
? Write a report of between 2,000 and 2,200 words as defined by Word Count in Microsoft Word on the chosen
business and information systems/technology management issue/opportunity. A word count using Microsoft
Word must be included at the end of your report. The word count must not include the table of contents
and also references.
? The content of the report must indicate a sound knowledge of the use, and impact, of information systems within
the researched organization.
? Quotes from books, articles, the Internet, or any other source may not (in total) comprise more than 10% of the
business report and must be correctly referenced in the Harvard style. Where excessive use of quotes are taken
from any sources or where content is deemed not to be original in the case of excessive copying from any
sources then a percentage of the marks available will be deducted based on the originality report provided by
Turnitin.com

Attachments:Outcomes to be assessed:
Type: Academic Report
Word Limit: 2000 words Weight: 25%
Due Date: Week 11 Due Time: Turnitin
 Your research report will:
 Identify a business that has recently taken advantage of opportunities related to information systems/technology
management from the list contained in the last page of thisdocument.
 Write a report of between 2,000 and 2,200 words as defined by Word Count in Microsoft Word on the chosen
business and information systems/technology management issue/opportunity. A word count using Microsoft
Word must be included at the end of your report. The word count must not include the table of contents
and also references.
 The content of the report must indicate a sound knowledge of the use, and impact, of information systems within
the researched organization.
 Quotes from books, articles, the Internet, or any other source may not (in total) comprise more than 10% of the
business report and must be correctly referenced in the Harvard style. Where excessive use of quotes are taken
from any sources or where content is deemed not to be original in the case of excessive copying from any
sources then a percentage of the marks available will be deducted based on the originality report provided by
Turnitin.com.
Task Description:
 Teams of 3-5 persons will be working on the task throughout the semester in order to submit the Report by
week 10. Your group will complete a more in-depth case study based on the oral presentation in week 5. You
are required to conduct an audit of the management information systems used in a selected enterprise. You will
analyse the enterprise’s management information systems and make recommendations including the strengths
and weaknesses that were revealed. Describe how the MIS system(s) are used to help the organisation gain a
strategic or competitive advantage in the industry.
 Your report should be a synthesis of ideas researched from a variety of sources and expressed in your own
words. It should be written in clear English, and be submitted at the end of the lecture in week 10 in electronic
format as either a Word document or a pdf file. This electronic file will be checked using Turnitin for any
evidence of plagiarism. You are expected to use references in the normal Harvard referencing style. A cover
sheet should be attached to the assignment report confirming that the work is solely your own.
Marking Criteria:
The purpose of the performance descriptors is as follows:
1. Based on the reading of the entire text, the marker determines if the student meets CommunicativeCompetence.
Assessment 4: Case Study Report (2000 words)
10
2. If the task does not meet Communicative Competence, the marker provides feedback to the student based on the
descriptors below. The marker refers the student to the Academic Development Office for further support.
3. If the student does meet Communicative Competence, the task can be graded based on academic discourse. Note the
task could still earn a fail if it does not address the requirements outlined in the rubricbelow.
To qualify for a pass, you must first demonstrate basic communicative competence as outlined in part 1
below. To then earn a pass or above, you must also meet the academic discourse criteria in part 2 below.
1. Communicative Competence
These descriptors represent the fundamental skills for written compositions.
Questions to ask yourself:
 Are the ideas effectively communicated? (communicative competence achieved)
 Are the ideas difficult to discern? (communicative competence not achieved)
Literacy Feature Quality
Sentence structure  Consistent use of correct sentence structure (for example: minimal run-on
sentences and minimal sentence fragments).
Vocabulary  Consistently appropriate word choices.
Spelling  Correct spelling of most commonwords.
 Correct spelling of specialistvocabulary.
Punctuation  Predominantly correct use of simple punctuation (full stop, capital letters,
commas, question mark, quotations).
Grammar
 Consistent use of tense appropriate for the type of textrequired.
 Consistent use of subject-verb agreement and noun-pronoun agreement.
 Conform to conventions of written English sentenceconstruction.
Paragraphing
 Ideas are clustered logically.
 Paragraphs contain only one theme.
 There are a number of sentences that elaborate on the main theme.
2. Academic Discourse
To earn a pass (P), you must meet the following minimum criteria:
Literacy Feature Quality
Content and evidence
 Identifies and defines a IT/or IS appropriate to the chosen enterprise.
 Justifies the selection of IT and/or IS as being appropriate to the chosenenterprise.
 Provides examination of an information system(s) that fitsin with a business.
 Evaluation of an information system(s) to achieve business objectiives.
 Does not contain any errors in theoretical or conceptual knowledge.
 Supported by only a few relevant academic publications.
Organisation and
structure
 Preamble – clearly states the information technology /information systemunder
discussion and the purpose of the document.
 IT / IS – logically organised, dealing with each main idea as separateparagraphs.
 IT resources:
o Differentiates forms of hardware and describes the role and
capacity of hardware / software items in a computer system;
o Evaluates the functionality of different computer systems for
different work environments.
 References – contains a full list of academic sources referred to.
Fail
 Content and evidence:
o IT /IS were inappropriate or inconsistent, especially if main argument not addressed and/or
inappropriate argument used and/or no planned approach.
o Little to no justification of the IT and/or IS to the chosen enterprise.
o Does not answer all parts of the question or has been too descriptive and general.
o Little or no reference to academic publications.
 Sections are organised using paragraphs that are generally structured to providea
position or an argument, with
o supporting sentences, and
o evidence from academic sources.
Academic style
 Formal tone, but written in the first person.
 Use of vocabulary and syntax suitable to the purpose of thetask.
 Transition words used to show relationships between ideas.
 Arguments logically progressed throughout most of thetext.
 Accurate APA referencing.
To earn a grade higher than a pass, the above criteria must be met plus the following in sequence, to achieve
the specified grade:
Credit
 Content and evidence:
o Fully consistent and answer to some parts of the question.
o Justification that used clear reasoning, with detailed supporting argument to the mainideas.
o Main argument has reasonable clarity and is appropriate, and there is a planned approach.
o Small range of relevant academic publications.
Distinction
 Content and evidence:
o A largely critical and evaluative justification of the IT and/orIS.
o Higher-level reasoning that explored various aspects of chosen IT /IS.
o Several highly relevant academic and other reputable publications.
 Academic style:
o Arguments logically progressed throughout the entire text.
High Distinction
 Content and evidence:
o An extensive and thoroughly evaluative, insightful coverage of all parts of the questionwith
excellent examples which show evidence of critical thinking and analysis.
o A wide range of highly relevant academic and other reputable publications.
 Academic style:
o Arguments logically progressed with total clarity throughout the entire text.
A fail grade would be applied if any of the following criteria were met:
Marking Rubric:
Assessment
Criteria
Fail Competent Good Excellent
(10) 0-4 5-6 7-8 9-10
Currency
/Appropriate
choice of topic
/ Word Limit
(2000 – 2200)
The issue is no
longer relevant /
Inappropriate
choice
/ Too short or
exceeded.
The issue chosen for
discussion is current,
i.e. published in 2009
or later /
Good choice
/ questionable
The issue chosen
for discussion is
current, i.e.
published in 2009
or later.
Satisfactory limit.
The issue chosen for
discussion is current
Excellent choice
Appropriate Limit
(10) 0-4 5-6 7-8 9-10
Format –
Introduction
There is no clear
introduction.
Introduction included
but does not include
effective overview or
scope of paper.
Effective
introduction
including overview
and scope of
paper.
The introduction is
inviting, and provides
an excellent overview
and scope of the
paper.
(10) 0-4 5-6 7-8 9-10
Content and
critical analysis
Does not answer
all parts of the
question or has
been too
descriptive and
general.
Basic answer to some
parts of the question.
Very good
development of an
answer to all parts
of the question
with evidence of
critical thinking.
Insightful coverage of
all parts of the
question with excellent
examples which show
evidence of critical
thinking and analysis.
(10) 0-4 5-6 7-8 9-10
Logical &
insightful
Main argument not
addressed and/or
inappropriate
argument used
and/or no planned
approach.
Main argument lacks
clarity and/or may not
be appropriate, but
there is a planned
approach.
Attention is given
to the main
argument but not
all information is
appropriate and
relevant.
Main argument is
strong and referred to
throughout, supported
by relevant subarguments that are all
logical and well
developed.
(10) 0-4 5-6 7-8 9-10
Original
discussion
Not original.
TurnitIn originality
index > 25%
Poor originality.
TurnitIn originality
index between 18% –
25%
Some originality.
TurnitIn originality
index between
10% – 17%
Highly original.
TurnitIn originality
index < 10%
(10) 0-4 5-6 7-8 9-10
In-text citations/
use of academic
evidence (Depth
of research)
Poor use of
sources;
inadequate in-text
citations;
plagiarism at
times; no
academic in-text
citations.
Some attempt at
paraphrasing with
some in-text errors.
Less than 4 academic
in-text citations.
Satisfactory use of
sources and in-text
citations and
content is
adequately
paraphrased. At
least 4 academic
citations.
Correct and thorough
in-text citation and
paraphrasing with no
errors. All sources are
referenced.
Academic evidence
used (more than 4
academic citations)
(10) 0-4 5-6 7-8 9-10
APA referencing No references or
incorrectly
referenced.
Some attempt made
but errors such as not
in alphabetical order.
Mostly complete
but with minor
errors such as
publisher details
missing.
Complete referencing
list with no errors.
(10) 0-4 5-6 7-8 9-10
Well-connected Ideas do not flow – A basic attempt to use Good use of Excellent use of
paragraphs – no use of transition connectors or transitions or transition signals and
cohesion/use of signals or transitions and/or connectors – ideas connectors, ideas
paragraphs connectors. Poor some good mostly connect to logically relate to each
use of paragraphs. paraphrasing. each other and/or other and each
each paragraph paragraph covers one
covers one idea. idea.
(10) 0-4 5-6 7-8 9-10
Writing Style –
sentence
structure,
grammar &
spelling
/ punctuation
Writing style is
poor and difficult to
follow and/or
marred by many
grammatical and
spelling errors.
Poor punctuation
Writing style requires
improvement and
uses colloquialisms;
has some
grammatical and
spelling errors.
/ Some punctuation
errors
Writing style
requires
improvement but is
largely coherent;
sentence structure
has a few
grammatical and
spelling errors.
Writing style is clear
and error free
demonstrating superior
academic written
communication skills.
(10) 0-4 5-6 7-8 9-10
Conclusion Does not restate Conclusion is fairly Conclusion flows Conclusion flows
thesis, doesn’t sum logical with an attempt logically from main logically from main
up main ideas and to sum up main body; summarises body; synthesizes
doesn’t offer points. points of analysis; and/or critiques main
recommendations and makes arguments and
or predictions. recommendations provides logical
for further action. recommendations for
further action; does not
introduce new ideas.
100 TOTAL
Organisations / Information System(s)
Organisation Information System(s)
1-800-Flowers BI
AC Milan DSS
Amazon CRM or SCM
Arsenal Football Club CRM
British Airlines MIS
Burton Snowboarding ERP
Cannondale Bicycle SCM
Cisco ERP
Dell SCM
DHL Warehouse Management System
Eastern Mountain Sports Business Intelligence (BI)
Ford SCM
FreshDirect BI
L’Oréal CRM
KMS using Microsoft SharePoint
Manchester City CRM
Manchester United CRM
Nestle SCM
Nike ERP / SCM
Norfold Southern BI
PepsiCo SCM
Ponsse GIS
Pratt & Whitney KMS
Proctor & Gamble SCM
Renault Decision Support System (DSS)
Sinosteel ERP
Starbucks BI
Tesco MIS
Toyota JIT (Just in time inventory)
UniLever SCM
Walmart SCM