Project Management at MM – Page 324 on text book attached. Also answer questions at the end of the chapter of case study. No previous papers , no plagarism. APA Format. Check the attached sample pdf for references and how to do.
Atleast 2-3 online references
Running head: INNOVATION AT INTERNATIONAL FOODS 1
Innovation at International Foods
Harish Chowdary Chunchu
University of the Cumberlands
Organization Leadership & Decision Making
Professor: Dr. Richard Tabu
INNOVATION AT INTERNATIONAL FOODS 2
This case study aims to look at the visions, challenges, solutions, and value that will be achieved
by implementing innovations at the International Food Group company. The company wants to ensure that
the new decisions are implemented and add value to the organization. However, various challenges arise
from the employees and the processes of ensuring that the visions and objectives are attained—these
challenges include assessing the portfolio of applications and establishing target consumers for the company.
The competitors are stepping forward with their data systems and applications. They are getting more sales
and more influence in the market. It also explains solutions enable the company to level with its competitor.
This case study summarizes on the issues faced by Josh Novak with him team in implementing innovative
ideas as part of joining in International Food Group. It also explains the solutions to the issues faced by him
like evidence-based decisions, visualizing the data on how innovative ideas add value to the business and
how cloud architecture can be implemented in larger organizations like International Food Group.
INNOVATION AT INTERNATIONAL FOODS 3
Introduction The International Food group company aims to put in innovations that will scale up the company’s
success. It is one of the largest sellers of food products in the world. Business models that do well in the
21st century is anchored on technology and management which International Food Group tried to leverage.
To beat competitors in the 21st century, a business needs to have better technology systems and applications
than its competitors. International Food Group (IFG) delivers expertise in product selection and provide
unique customer experience. The organization is good with implementing new strategies to stay on demand
and it takes over companies like Glow-Foods that come up with new set of ideas and align the process with
them including IT. Glow-Foods ideas were unique to get sales onto roof top like advertising through
Facebook, Package design and leveraging young sales representatives.
Case study for innovation at international foods
Professionalism in doing things within the business is the first critical thing in achieving the
company’s vision. As witnessed in (McKeen & Smith, 2015), it is through professionalism that employees
can be able to communicate with each other effectively and efficiently. Through improved communication,
ideas can be presented, interpreted, analyzed, and implemented efficiently and effectively. Formal or
professional communication enables different divisions within the company to cooperate and reinforce each
other appropriately. This was the primary concern for Josh team when they started taking initiatives and
tried to explore new technologies, they were asked to take prior approval before communicating with
product team (Mckeen & Smith, 2015). Thus, it is through communication and following guidelines this
company be able to attain its visions. The company’s first vision is innovating applications that will have
low maintenance costs and will be effective in reaching the target customers. The second vision is funding
efforts that will lead to the development of innovations. The last vision is to ensure that the information
technology implemented matches the business goal of the company. There must be IT marketing manager
like Tonya who could resolve the conflicts, explain corporate procedures, and provide support in innovation
for Josh and team.
Challenges Facing International Food Company
The company experiences the following challenges. The first challenge is that the portfolio of the
applications lags. The systems within the company are outdated. Thus, they are delays in processing the
vital information required for the company’s success. Communication needs to be efficient, fast, and
accurate. The communication must go through corporate procedure as it involves security and privacy
concerns for the organization for which Rick Visser was responsible. Innovation team of Josh must consider
involve respective team members even though it is difficult. The next challenge is that the company
experienced difficulties in establishing target clients. The target client is the youths who are below 30 years.
INNOVATION AT INTERNATIONAL FOODS 4
So, the company gets trouble in identifying and reaching the youths who will be interested in their products.
The company needs to connect directly with customers through creating interactive websites that will
showcase their products. Also, the company needs to reach to different communities and gain insights into
their needs and interest.
By identifying their needs and interests, the company will be able to position itself in a better
position of delivering and becoming successful. Still, in the second challenge, the other challenge is
identifying strategies and applications that are cost-efficient. The third and last challenge is ensuring that
the data used by the company is accurate and firsthand. The salespeople in the company reach their clients
on s sheet system. Data needs to circulate effectively and efficiently in the finance department, management,
and privacy and security departments. Therefore, the company needs to implement ideas on Cloud (McKeen
& Smith, 2015). This will be important because it will link the various databases of the company. More so,
it will ensure that information used is accurate, fast, and secured. The best way for Josh and team to address
the issue of innovation in larger organization is to implement a continuous process that improves the
innovative ideas and have measurable results to check the progress. It helps in achieving quality and ability
to create value to the organization (Julia, 2018).
Solutions for international food company
It is through creativity and innovation that the company can be able to overcome the challenges
that they will be facing. Through creativity, the company needs to identify systems and applications that
will match their goals. These innovations are supposed to be cost-efficient and should add value to the
company. This means that the implementation of the systems and applications needs to vet by the finance
committee. The finance team will identify the strategic value of the systems and applications. More so, they
will be able to identify the maintenance cost of the systems. Evidence based decisions are to be considered
so that ideas go through process of evaluation which allows innovation team to change direction based on
learnings (Viki, 2018).
They are required to approve the systems that will operate at minimal cost while contributing to
attaining the company’s vision. The chief technology officer and his team need to devise systems that have
good quality. They are supposed to create a technical environment that is simplified and ensures
predictability of measuring the delivery projection of the company. The systems must be able to track every
activity and transaction which happens in the company. They are supposed to ensure that the systems are
easy to maintain.
Concerning the solutions, the company executives are supposed to ensure the best applications are
funded well. This is because it is only through enough funding that the applications and systems can be
INNOVATION AT INTERNATIONAL FOODS 5
implemented. The second thing the executive team of the company should be able to set an appropriate
criterion for implementing the applications and systems. It is only through using the right standards that the
whole process can take less time and minimum costs. The management team is tasked with the
responsibility of organizing the factors of implementing the systems and applications and assembling and
organizing resources that will be required in the implementation. They are supposed to direct the entire
team efforts toward achieving the set visions (McKeen & Smith, 2015). Josh and Tonya could develop a
plan that also addresses key issues of implementing cloud architecture. They must leverage the advantages
of cloud having less storage, reduced cost prices and used widely in enterprise architectures that convince
the management team. The comparison between performance of cloud migrated companies and companies
that have not could make huge impact. The reduce in operational cost, rapid prototyping and faster
development and deployment of new products and services must be explained clearly to give confidence to
the team (Lynn, 2017).
Strategy and governance
The technology that is being implemented needs to be manageable. Thus, the company must adopt
portfolio management. Portfolio management has two levels of management: inventory management and
reporting and analyzation management. This will allow the company to know the decisions that need to be
made, the body or person who is supposed to make the decisions, and the way in which those decisions are
going to be made. It is through Professionalism in communication and the way of doing things that the
management will be effective and successful.
Technical support and value
The implementation of the systems is supposed to add value to the company’s efforts. First, the
systems are supposed to add value by reducing the maintenance cost. If the maintenance cost is low and the
systems can deliver, there is no doubt that the company’s vision will be attained. Second, the systems and
applications should add value to the company by ensuring that systems are easy and friendly to operate.
They should be interactive with the target clients and the company’s staff. This will ensure that there are
efficiency and effectiveness in communication, management, and doing transactions of the company.
Finally, the new systems and applications should add value to the company by prioritizing to serve the
objectives and vision of the company.
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The governance of the company is supposed to be inclusive when it comes to making decisions.
All the necessary departments are supposed to be engaged in the decision-making process. The managers
need to have awareness and accountability for every process that happens within the company. Effective
and efficient governance is critical for overcoming the challenges that the company is facing. More so,
managing the applications require professionalism. The applications used are supposed to capture key data
from the different levels of the company. This is because it is by analyzing and interpreting the data that
the company will know where it is and the decisions they are supposed to take to reach where they want.
So, as per the research conducted by me, Josh Novak initially faced some issues with transition to
larger organization (International Food Group) as every new idea or innovation must go through company
procedures to avoid risks and reach out to customers effective way. Though Tonya IT marketing manager
provided support there were still some issues with innovation which must be addressed. Josh must develop
a plan with Tonya about the business value of these initiatives and he must be able to convince the finance
team based on the analysis with data. In addition, he has the idea of implementing cloud architecture in the
organization though that is the future still it is a great deal of work in migrating to cloud infrastructure for
which clear process must be defined. In my view success of the applications depends on three factors that
reinforce each other. The first one is management that is anchored on professional procedures. The second
factor is the application inventory. This will be important because it will ensure it will structure data in a
way that is accurate and complete. The third factor is the reporting capability of the applications. It is
through the right reporting capabilities and evidence-based decisions that the company will be able to
innovate and reach out to the customers effective way.
In discussion with Josh, Tonya foreshadows “some serious obstacles to overcome.” Describe these
obstacles in detail.
The first obstacle that we can identify from the case study is, small scale vs large scale business because,
small businesses lack foundation, structural capabilities, and customer relations. Glow-Foods owned by
Josh Novak was a successful start-up and International Food Group was impressed with Josh’s IT plan at
Glow Foods and requested his help at IFG for IT Strategies. So, Since Josh worked at a small startup, the
things IFG was expecting were completely different and corporate.
INNOVATION AT INTERNATIONAL FOODS 7
The second obstacle was the process to be followed and a very little space to play with new ideas. So, it is
difficult to develop a plan for innovation and creativity that goes through all the corporate procedures. These
corporate concerns were valid. But, however, Josh and his team were used to platforms like Facebook and
Instant Messenger to publicize their ideas and conduct few researches. This restriction was quite annoying
to their team. Also, Ben’s concern was to follow the protocols and not to have him bypassed while talking
to product teams and meetings.
The next obstacle was with respect to creating a bottle neck for the transition of Glow Foods to IFG was
difficult since there were so many restrictions for Josh and his IT team, like requesting access for social-
media , going through layers for the work to be done. Like, consulting Ben Nokony, the team’s marketing
liaison, before talking to any product teams (Mckeen & Smith, 2015).
Another major setback of the team is they were not aware of costs and financial estimates when they were
asked to work for Sheema. But this issue was understandable since the team was not aware of the financial
issues until they discovered their capabilities, and this made them difficult to outline their budget. This lack
of credibility and knowledge was one of the obstacles that Tonya has mentioned. Based on Rick Visser’s
mention, the architect in charge, the organization of this scope cannot operate successfully.
How can Josh win support for his team’s three-point plan to use technology to help IFG
reach its customers?
Josh must come up with a three-point plan, that needed to reach their customers and use technology and
their IT expertise. For this, Josh needs to enhance the idea of interactive website. One of the approaches
would be to reach out to the uses for proper feedback. So, there could be chances of improving the idea.
The second step would be come up with plan that explains the business value from innovative ideas that
are proposed. He must get in touch with different communities that need encouragement. He must collect
the data and get insights on the interests which help the marketing plans and add value to the organization.
He must analyze the data and present evidences helping Ben to convince the finance team about innovation.
The third step would be working closely with Rick and work out a cost-effective plan that works for his
company. Josh must come up with repeatable process of evaluating ideas and testing them. This repeatable
process could turn innovative ideas into profitable business models (Viki, 2018). He must also concentrate
on cloud architecture give clarity on how cloud improves the performance of the organization and the way
it reduces cost by migration. He could also provide some comparison charts that provides evidence that
cloud implementation is cost-effective, requires less storage and how it impacts the future of Information
Technology. In this way he addresses all the issues posed by team and evidence-based decision would
always give confidence for team to invest on innovation in IT organization.
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Julia, K. (2018). 6 Best Practices and Key Success Factors for Innovation Management. Retrieved from
Lynn, K. T. (2017). 5 ways cloud drives enterprise innovation. Retrieved from
McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices. Pearson Ed.
Viki, T. (2018). Six Principles for Creating A Good Corporate Innovation Process. Retrieved from
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