produce a report in which they analyse the strategies used by a hospitality or tourism organisation to manage & maximise revenue generation, as well as the distribution channels used to deliver the products to their customer base. Students are required to select one (1) of the following organisations: • Disney Parks, Experiences and Products (focusing purely on the parks, resorts & attraction elements of the organisation) • Qantas Airways Limited • Royal Caribbean International • Flight Centre Travel Group

Students are required to produce a report in which they analyse the strategies used by a
hospitality or tourism organisation to manage & maximise revenue generation, as well as
the distribution channels used to deliver the products to their customer base.
Students are required to select one (1) of the following organisations:
• Disney Parks, Experiences and Products (focusing purely on the parks, resorts &
attraction elements of the organisation)
• Qantas Airways Limited
• Royal Caribbean International
• Flight Centre Travel Group
Within the report, students should address the following:
• Provide a brief overview of the organisation’s current operations, product offering
and main competitors.
• Discuss the existing pricing strategies employed by the organisation, explaining how
these are used to create competitive advantage.
• Propose at least two (2) pricing strategies that the organisation could implement in
the future. Justify the ability of these strategies to maximize the organisation’s
revenue generating capabilities.
• Outline the current channels used by the organisation to distribute their products to
consumers.
• Discuss at least two (2) emerging distribution trends and the impact that these
are/may have on the organisation’s product distribution strategies.

Attachments:PDR201_Assessment 3_Business Report_04112019 Page 1 of 5
ASSESSMENT 3 – Business Report
Subject Code and Title PDR201 Product Distribution and Revenue Management
Assessment Business Report
Individual/Group Individual
Length 1,600 words (+/- 10%)
Learning Outcomes c) Analyse how technological applications are
integrated to optimize revenue performance within
the hospitality and tourism industries
d) Compare the various models, pricing and rate
management strategies used by operators to
maximise revenue
e) Formulate and communicate distribution and pricing
strategies for maximum impact across the
organisation.
f) Assess the influence of emerging distribution
channels on hospitality and tourism organisations.
Submission By 11:55pm AEST/AEDT Sunday of Week 11
Weighting 40%
Total Marks 100 marks
Context:
It is becoming increasingly important to be able to understand distribution complexities and
appropriate revenue management techniques within tourism and hospitality industries. To
remain competitive, industry professionals must embrace best practice initiatives to better
predict consumer behavior and optimize revenue.
This assessment is aimed at consolidating knowledge from all modules. It supports students
in developing their skills in research and knowledge of distribution systems and revenue
management in tourism and hospitality industries.
Instructions:
Students are required to produce a report in which they analyse the strategies used by a
hospitality or tourism organisation to manage & maximise revenue generation, as well as
the distribution channels used to deliver the products to their customer base.
PDR201_Assessment 3_Business Report_04112019 Page 2 of 5
Students are required to select one (1) of the following organisations:
• Disney Parks, Experiences and Products (focusing purely on the parks, resorts &
attraction elements of the organisation)
• Qantas Airways Limited
• Royal Caribbean International
• Flight Centre Travel Group
Within the report, students should address the following:
• Provide a brief overview of the organisation’s current operations, product offering
and main competitors.
• Discuss the existing pricing strategies employed by the organisation, explaining how
these are used to create competitive advantage.
• Propose at least two (2) pricing strategies that the organisation could implement in
the future. Justify the ability of these strategies to maximize the organisation’s
revenue generating capabilities.
• Outline the current channels used by the organisation to distribute their products to
consumers.
• Discuss at least two (2) emerging distribution trends and the impact that these
are/may have on the organisation’s product distribution strategies.
Submission Instructions:
Submit the Business Report via the Assessment link in the main navigation menu in PDR201
Product Distribution and Revenue Management on the learning portal. The Learning
Facilitator will provide feedback via Grade Centre in the learning portal. Feedback can be
viewed in My Grades.
This assessment must be submitted in compliance with the following;
1. You should make significant references to the subject material and substantial wider
reading. A minimum four (4) academic (books & peer-reviewed journal articles) &
four (4) other sources (newspaper article, trade publications, websites, etc.) must be
used. These should be referenced in the APA style, both in-text and in a reference
list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be
accepted.
PDR201_Assessment 3_Business Report_04112019 Page 3 of 5
2. Extensions cannot be granted by the lecturer after the submission date. In the event
of serious illness or unusual circumstances, a student may apply for Special
Consideration in accordance with the rules and regulations governing this
application, but it is important that such requests be made as soon as the
circumstance is known.
PDR201_Assessment 3_Business Report_04112019 Page 4 of 5
Learning Rubrics
Assessment
Attributes
Fail
(0-49%)
Pass
(50-64%)
Credit
(65-74%)
Distinction
(75-84%)
High Distinction
(85-100%)
Content and Purpose
20%
Does not meet minimum
standard.
Lacks a clear focus with large
sections of unnecessary or
irrelevant information
included. Content is
disjointed and does not align
to distribution in the Tourism
and Hospitality industries
Meets minimum standard.
Ill-defined focus with some
unnecessary or irrelevant
information included.
Majority of content is
disjointed and does not all
align to the Tourism and
Hospitality industries
Progressing beyond
minimum standard.
Broad focus with occasional
unnecessary or irrelevant
information included. Most
content is clearly aligned to
the Tourism and Hospitality
industries
Mostly relevant academic
sources used.
Exceeds minimum standard.
Clear focus with minimal
unnecessary or irrelevant
information included. All
content is clearly aligned to
the Tourism and Hospitality
industries
All academic sources used,
mainly relevant.
Exceeds minimum standard
and exhibits high levels of
application.
Consistently demonstrates a
systematic and critical
understanding of content
and purpose of the
assignment.
All academic sources used,
showing depth of content
and purpose.
Knowledge and
Understanding
50%
Limited synthesis and
analysis.
Limited
application/recommendations
based upon analysis.
Demonstrated analysis and
synthesis of new knowledge
with application.
Shows the ability to
interpret relevant
information and literature
Well-developed analysis and
synthesis with application of
recommendations linked to
analysis/synthesis.
Thoroughly developed and
creative analysis and
synthesis with application of
pretested models and / or
independently developed
models and justified
recommendations linked to
analysis/synthesis
Thoroughly developed and
creative analysis and
synthesis with application of
pretested models and / or
independently developed
models and justified
recommendations linked to
analysis/synthesis
Structure
10%
Discussion points do not flow
smoothly or logically, no
connection between ideas.
Paragraphs not used or lacked
structure.
Minimal structure evident
however applicable points
loosely connected. Limited
use of paragraphs.
Good structure evident with
some applicable points
presented in a logical order.
Paragraph structure used
throughout.
Good structure evident with
most applicable points
presented in a clear and
logical order. All paragraphs
are well organised.
Excellent structure evident
with all applicable points
presented in a clear and
logical order. Paragraphs
well defined and organised
to a high quality.
Research & Referencing
10%
No evidence of research. No
academic sources used.
Sources of information not
Limited evidence of
research. Minimal academic
sources uses. Many errors
in APA referencing style.
Some evidence of research.
Limited academic sources
used. Few errors in APA
referencing style.
Clear evidence of research.
Several quality academic
sources used. One or two
Evidence of in-depth
research. Many high quality
academic sources uses. No
PDR201_Assessment 3_Business Report_04112019 Page 5 of 5
referenced using the APA
style.
errors in APA referencing
style.
errors in APA referencing
style.
Format & Presentation
10%
Many spelling mistakes
and/or grammatical errors.
Irrelevant or no
images/multimedia used.
A number of spelling
mistakes and/or
grammatical errors. Limited
use of images/or
multimedia.
A few spelling mistakes
and/or grammatical errors.
A couple of relevant images
or multimedia used.
Minimal spelling mistakes
and/or grammatical errors.
Good use of engaging and
relevant images or
multimedia.
No spelling mistakes or
grammatical errors.
Excellent use of engaging
and relevant images or
multimedia.