Restaurant Nandos want to enter Chinese market and set a restaurant in Shanghai

I’m studying and need help with a Marketing question to help me learn.

Restaurant Nandos want to enter Chinese market and set a restaurant in Shanghai

required to profile the target customer group for the launch of the company’s product/ brand in a new international market (the choice of product/ brand and combination of brand origin and new market ).

only write introduction and report content target market selection these two parts.

Introduction: Introduction to the report and brief background of the brand and the new international country market. (800 words)

Report content Target market selection: Use an appropriate segmentation method leading to selection of a primary market segment to target.


need 10-15 references


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