I need help with a Communications question. All explanations and answers will be used to help me learn.

Instructions

After reading the module resources, create a journal assignment and discuss storytelling as a tool for persuasion. Explain the opportunities for communicators to infuse their communications with stories and the purposes that they serve.

Self-reflect on a potential situation in which storytelling could be both engaging and influential for one who is seeking to persuade. Justify your thoughts with reasoning from the module resources.

GUIDELINES ATTACHED

RESOURCES ATTACHED AND BELOW:

Textbook: Managerial Communication: Strategies and Applications, Chapter 5

Article: How Stories Change the Brain
This article by Paul Zak discusses the science and research that uncovers how stories shape our brains, bring strangers together, and empower us to be more sympathetic and generous. Also watch the video (5:58) in the article.

Article: The Necessary Art of Persuasion
Review this article on persuasion, which discusses effective persuasion as a negotiation and learning process through which persuaders lead others to shared solutions.

Article: Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing
This Huffington Post article provides students with insight for creating quality content to be shared via the digital environment.

Video: Simon Sinek: How Great Leaders Inspire Action (cc) (18:04)
This top-ranked 2009 TED Talk provides an overview as to why some organizations and their leaders are able to connect and inspire while others are not. Examples include Apple, the Wright brothers, and Dr. Martin Luther King Jr.

Video: The Secret Structure of Great Talks (cc) (18:09)
This TED Talk featuring CEO Nancy Duarte discusses the opportunity to create a powerful call to action through ideas and how to communicate these world-changing ideas effectively.