Applied Managerial Marketing Unit 5 IP

I don’t understand this Marketing question and need help to study.

The board is now ready to see the final presentation of your plan for Mobile Manufacturing’s (MM) new product.

The order of items to cover that I think will be best for the presentation:

  1. Objectives of plan
  2. Marketing research used to select target market
  3. Product
  4. Pricing
  5. Distribution
  6. Promotional Strategies
  7. Measuring results
  8. Contingency Plan
  • What might somebody else say to show your proposed solution is wrong?
  • What could you say to show s/he is wrong?
  • What alternative solution might someone else recommend?
  • What reasons might someone provide to support their solution?
  • How would you respond to their reasons?
  • Is there a compromise or creative solution?

10 slide PowerPoint with 150 words of speaker notes per slide


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