Write an essay which analyses the Boston Matrix. After briefly outlining its components, explain how it can be used for business planning. Evaluate its usefulness. 1500 words (+10%) NOTE: You MUST use at least three of the following sources: -AS Business Studies Collins 2008 Ashwin Merrills Thompson Machin. -AS Business Studies Collins 2003 Thompson Machin. -AQA Business for A Level 1 (Surridge & Gillespie). -A2 GCE in Applied Business for Edexcel -AQA A Level Business 1 (Third Edition) (Wolinski & Coates). -AQA Business for AS (Marcousé). -Business Studies for A-Level (4th Edition). -Business Review Vol 4 No 2 The Boston Matrix Reloaded. -Business Review April 1995 Planning Profitable Product Portfolios. -OCR Business for A Level. -OCR Business Studies for AS.
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