write a clear concise memo (no more than 250 words) that describes the contents of an annual report so marketing personnel can understand the basic requirements of an annual report.

week 1Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
Contents of a Annual Report
Discuss the following scenario: Staff members from the marketing
department of your firm are doing a splendid job selling products to
customers. Many of the customers are so pleased that they are also
buying shares in the companys stock, which means that they receive a
copy of the firms annual report. Unfortunately, questions sometimes
arise that the marketing staff members are woefully inadequate at
answering. Technical questions about the firms financial condition and
performance are referred to the chief financial officer, but the
director of marketing has asked you to write a memo in which you explain
the key elements in an annual report so that marketing representatives
are better prepared to respond to questions of a more general nature.
For your initial post, write a clear concise memo (no more than 250
words) that describes the contents of an annual report so marketing
personnel can understand the basic requirements of an annual report.
Reference this weeks readings and lecture to help organize and explain
your thoughts. In addition, answer the following questions:
Do you think all marketing staff members should be equipped to speak with the public about the firms financial matters?What are some of the benefits of improving employee financial literacy?
Respond to at least two of your classmates posts.
Financial Statement Analysis
The financial statement analysis is due in Week Six. This week, you
will select a company that you will do the analysis of. Write at least
a 200-word summary in which you identify the firm you have selected,
summarize why you selected it, and explain the items a financial analyst
might find useful within its annual report.
Additionally, read the Forbes article,.forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/”>12 Lessons from Warby Parker’s Annual Report, and explain which of these 12 lessons may apply to your company selection.
Respond to at least two of your classmates posts.week 2Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
The Balance Sheet
Referencing this weeks readings and lecture, what information is
provided in the balance sheet? What is a common-sized balance sheet and
how do you create one? For your final project company, does anything
stand out on the balance sheet?
Respond to at least two of your classmates posts.
Understanding the Notes to the Balance Sheet
Your friend, Liz, loves to shop at Target and is now interested in
investing in the company. Tom, another friend, has told her that
Targets debt structure is risky with obligations of nearly 74% of total
assets. Liz sees that debt on the balance sheet is 65% of total assets
and is confused by Toms comment. Write an explanation to Liz
discussing the debt structure of Target and why Tom thinks Target is
risky. Be sure to explain clearly what information appears on financial
statements, as well as what information does not appear directly on the
financial statements. Use the information below in your discussion.
At fiscal year-end February 2, 2008, Target Corporation had the
following assets and liabilities on its balance sheet (in millions):
Current liabilities
$11,782
Long-term debt
15,126
Other liabilities
2,345
Total assets
44,560
Target reported the following information on leases in the notes to the financial statements:
Total rent expense was $165 million in 2007, $158 million in 2006,
and $154 million in 2005, including percentage rent expense of $5
million in 2007, 2006, and 2005. Most long-term leases include one or
more options to renew, with renewal terms that can extend the lease term
to more than 50 years. Certain leases also include options to purchase
the leased property.
Future minimum lease payments required under non-cancellable lease agreements existing at February 2, 2008, were:
Future Minimum Lease Payments (in Millions)
Operating Leases
Capital Leases
2008
$ 239
$ 12
2009
187
16
2010
173
16
2011
129
16
2010
123
17
After 2010
2, 843
155
Total future minimum lease payments
$3694 (a)
$232
Less: Interest (b)
(105)
Present value of minimum capital lease payments
$127 (c)
a) Total contractual lease payments include $1,721 million related
to options to extend lease terms that are reasonably assured of being
exercised, and also include $98 million of legally binding minimum lease
payments for stores that will open in 2008 or later.
(b) Calculated using the interest rate at inception of each lease.
(c) Includes current portion of $4 million.
Respond to at least two of your classmates posts.week 3
Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
Income Statement
Referencing this weeks readings and lecture, address the following:
What are the two causes of an increasing or decreasing sales number?Discuss all the reasons that might explain an increase or decrease in gross profit.
Respond to at least two of your classmates posts.
Analyzing an Income Statement
Income statements are presented in the table below for the Elf
Corporation for the years ending December 31, 2010, 2009, and 2008.
Write a one-paragraph analysis of Elf Corporations profit performance
for the period. Create a common-sized income statement for the three
years. What conclusions can you draw from the different parts of the
statement? What are the causes and effects of Elf’s performance for
those three years?
Elf Corporation Income Statements for the Years Ending December 31
(in millions)
2010
2009
2008
Sales
$700
$650
$550
Cost of goods sold
350
325
275
Gross profit
350
325
275
Operating Expenses:
Administrative
100
100
100
Advertising and marketing
50
75
75
Operating profit
$200
$150
$100
Interest expense
70
50
30
Earnings before tax
$130
$100
$ 70
Tax expense (50%)
65
50
35
Net income
$ 65
$ 50
$ 35
Respond to at least two of your classmates postsweek 4Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
The Statement of Cash Flows
Referencing this weeks readings and lecture, describe the following
terms as they relate to the statement of cash flows: cash, operating
activities, investing activities, and financing activities. What can
creditors, investors, and other users glean from an analysis of the
statement of cash flows?
Respond to at least two of your classmates posts.
Analyzing the Statement of Cash Flows
Using the table below, explain the difference between net income and
cash flow from operating activities for Techno in 2009 and analyze
their cash flows for 2008 and 2009.
(in thousands)
2009
2008
Net income
$ 316,354
$ 242,329
Noncash charges (credits) to income
Depreciation and amortization
68,156
62,591
Deferred taxes
15,394
22,814
$ 399,904
$ 327,734
Cash Provided (Used) by Operating Assets and Liabilities:
Receivables
(288,174)
(49,704)
Inventories
(159,419)
(145,554)
Other current assets
(1,470)
3,832
Accounts payable, accrued liabilities
73,684
41,079
Total Cash Provided by Operations
$ 24,525
$ 177,387
Investment activities
Additions to plant and equipment
(94,1760)
(93,136)
Other investment activities
14,408
(34,771)
Net investment activities
($ 79,768)
($ 127,907)
Financing activities
Purchases of treasury stock
(45,854)
(39,267)
Dividends paid
(49,290)
(22,523)
Net changes in short-term borrowing
125,248
45,067
Additions to long-term borrowings
135,249
4,610
Repayments of long-term borrowings
(250,564)
Net financing activities
$ 165,353
($ 262,677)
Increase (decrease) in cash
$ 110,110
($ 213,197)
Beginning cash balance
78,114
291,311
Ending cash balance
$ 188,224
$ 78,114
Respond to at least two of your classmates posts.
week 5Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
The Quality of Financial Information
Referencing this weeks readings and lecture, describe the quality
issues related to reporting revenue. What is the importance of
understanding various inventory valuation methods in determining the
quality of reported profits?
Respond to at least two of your classmates posts.
Conflicts with GAAP
Even though firms follow the accounting rules (GAAP) when presenting
their financial statements, it is still possible for conflicts of
interest to exist between what management wants investors and creditors
to see and the economic reality of transactions. Explain how this can
occur.
Respond to at least two of your classmates posts.Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
Financial Ratios
Referencing this weeks readings and lecture, what are the
limitations of financial ratios? Classify your answer into at least the
following categories: liquidity ratios, activity ratios, leverage
ratios, and profitability ratios.
Respond to at least two of your classmates’ posts.
Financial Analysis

 
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