Innovation is often a top concern for managers and executives. To overcome the inherent dangers of this activity, most firms take a portfolio approach of pursuing strategies that have different levels of risk and return. We viewed these components from the perspective of red vs. blue ocean strategies. This is a two part question: (1) how does blue ocean strategy fundamentally differ from a red ocean strategy and (2) illustrate how at least three major psychological biases cause many CEOs to focus on Red Ocean more so than Blue Ocean.
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Fibrinogen is a protein found in blood plasma which plays a vital role in blood clotting. Levels of fibrinogen in the blood can be detected with the use of a blood test which can also be used to look at levels of other clotting agents and substances in the blood. Abnormally high or low fibrinogen…