The aim of this assessment is to describe a range of contemporary approaches to monitorin

The aim of this assessment is to describe a range of contemporary approaches to monitoring social marketing campaign performance and/or success

learning outcomes

SLO2: describe a range of contemporary approaches to monitoring social marketing performance/success

SLO3: analyze and evaluate an organization’s strategic plans and resources and advise market opportunities and threats

Instructions:

Part I

Complete a desktop study to research and evaluate types of social marketing evaluation methods.  Critically analyze each method to show a deep understanding of contemporary approaches to monitoring social marketing campaigns.

Part II

Using one of the case studies supplied in the subject, critically analyze how the campaign was evaluated using the appropriate method from findings in Part I.  The goal is to identify whether or not the campaign was evaluated, which evaluation tools were identified, and how the performance was reported.  If the campaign was not evaluated, discuss which approach you would take.  Write 6 questions you might use to evaluate the campaign

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