Discuss a Porter’s five industry forces analysis of Kroger. Based on this analysis, how attractive is this business?

II. Assignment (helpful prompts are in section III below). This assignment is worth 50 points. It is okay if some items overlap more than one section.

1. Conduct a SWOT analysis, mentioning 4 of each: Strengths, Weaknesses, Opportunities, and Threats (10 points).

2. Discuss a Porter’s five industry forces analysis of Kroger. Based on this analysis, how attractive is this business? (15 points).

3. Complete an analysis of the general environment for Kroger using PESTEL analysis [Political, Economic, Sociocultural, Technological, Environmental, and Legal Environments] (15 points).

4. Examine your findings and draw some conclusions (10 points).
• What is changing the most in Kroger’s environment?
• What should Kroger do to remain competitive?

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