A company’s marketing organization

 

How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.” 350 https://www.homeworkmarket.com/homework-answers?page=350

Review the Siemens AG case study.  Note the importance of understanding the interrelationships amongst all the senior leaders at every location.  Pay special attention to Figure 8.1 and Figure 8.2. Note how the corporate CIO should engage with each of the regional leaders.  Why is this important? (Information Technology and Organizational Learning)

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