Select a licensed not-for-profit organization with a web presence before identifying a specific audience and appeal(s). Please note that giving comes in all shapes and sizes and not just financial contributions. A significant part of persuasive writing is appeal. Various appeals in your essay may be used to encourage your target audience to act. It may be helpful to imagine you’re writing a persuasive speech in which you must capture your audience’s attention, reel them in with specific details (and appeals), and then seal the deal with the close in which you leave them with a lasting impression. As always, a well-organized essay has a beginning, middle, and an end. The beginning, or introduction, should include an opening sentence to grab your reader’s attention. Follow the opening sentence with a brief background on the organization or cause. The last sentence of the introduction is the thesis statement. The thesis statement would likely be the ways in which your reader can “give.” A well-supported essay includes supporting points, details, and examples. For this essay, you must decide the best way to organize the body of the paper. Each body paragraph must have a topic sentence that states the main point of the paragraph. Perhaps each paragraph could explain in detail the specific ways to give.