Minority Research paper

Student Name Date Class Minority Research Paper Introduction (Your comments) Part I AFRICAN AMERICAN Total numbers in the U.S. Information (source) Percent of the total U. S. population Information (source) Rate of growth Information (source) Average household size Information (source) Average age Information (source) % with college degrees Information (source) Average or median income levels Information (source) Geographic location(s) – metro, states, etc. Information (source) Brands that have higher than average purchase for each group Information (source) Identify specific products which have above average usage for each group Information (source) Best media to use to target each group Information (source) ASIAN AMERICAN Total numbers in the U.S. Information (source) Percent of the total U. S. population Information (source) Rate of growth Information (source) Average household size Information (source) Average age Information (source) % with college degrees Information (source) Average or median income levels Information (source) Geographic location(s) – metro, states, etc. Information (source) Brands that have higher than average purchase for each group Information (source) Identify specific products which have above average usage for each group Information (source) Best media to use to target each group Information (source) HISPANIC AMERICAN Total numbers in the U.S. Information (source) Percent of the total U. S. population Information (source) Rate of growth Information (source) Average household size Information (source) Average age Information (source) % with college degrees Information (source) Average or median income levels Information (source) Geographic location(s) – metro, states, etc. Information (source) Brands that have higher than average purchase for each group Information (source) Identify specific products which have above average usage for each group Information (source) Best media to use to target each group Information (source) Part 2 – Analysis of Business Potential for Each Group For each “ethnic” group write a minimum of 2 paragraphs analyzing the business potential using the information found in your research for Part 1 and additional research necessary to complete your analysis. African American Comments/rationale narrative Asian American Comments/rationale narrative Hispanic American Comments/rationale narrative Bibliography/Citations