Health Care Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources. Select 1 of the following in your community or surrounding area: •One walk-in clinic, such as an urgent care facility •One retail clinic in your local grocery store or retail pharmacy •No-appointment physician’s office Research the market of this facility. Consider the following as you complete your research: •Demographics of the consumers who use the facility selected •The location of the facility selected •The marketing used to bring in consumers to the facility selected Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following: •Describe the facility selected, including its location. •Analyze the demographics of the consumers who use the facility selected. ◦Include the cultural and generational demographics in your analysis. •Analyze the marketing approach used for the facility. ◦Consider the targeted audience of the facility based on the demographics of the consumers who use the facility. ◦Consider whether marketing techniques can be the same when marketing to different demographics. Format your assignment according to APA guidelines. Cite at least 1 reputable reference.