Group Project of Stater Bros

Based on the outline write a 3-page essay. This is a group paper, my other teammates write the other part. My part is to write the introduction and history. Introduction Stater Bros. Markets is the largest privately owned supermarket chain in Southern California, San Bernardino, Calif.-based Stater Bros. consisting of 171 stores located throughout Southern California. (supermarket, before having pharmacies and now sell to CVS) What are their current strategies? Targeted market? Slogans Found on almost every single plastic bag and VHS tape: “Lowering Prices Every day to Help You Save on What You Pay!” Currently, the slogan is “Where you Always Get More…For Less”. HISTORY Jack H. Brown joined Stater Bros. in 1981 as the company’s president. He served as chief executive and president for 35 years. In January 2016, Pete Van Helden was appointed the president and chief executive officer of Stater Bros. Markets. Jack H. Brown became Executive Chairman of the Board of Directors. Stater Bros. Markets executive chairman Jack H. Brown passed away on Nov. 13, 2016 (age of 78.) On December 12, 2016, Stater Bros. elected former chief financial officer Phillip J. Smith to be chairman of the board, replacing Brown. Smith was also elected chairman, president, and CEO of Stater Bros. Holdings, the parent company of Stater Bros. Markets. Now Stater Bros. Markets has made further changes to its leadership team, effective Jan. 15. Dan Meyer, a 46-year company veteran, will take on the role of EVP of distribution. Keith Thomas, a Stater Bros. employee for 37 years, is now SVP of retail operations, succeeding Meyer in the position. He currently sits on the board of directors of the Western Association of Food Chains (WAFC). Tom Seaton, a 40-year member of the Stater Bros. “family,” has been promoted to SVP of administration, in which capacity he will oversee the company’s administration division, encompassing the human resources, labor relations, insurance, workers’ compensation, support services, and office services departments.