Digitization of an Industrial Giant: GE

Description Digitization of an Industrial Giant: GE Takes on Industrial Analytics 09/2017-6313 ( This case was written by J. Stewart Black, Professor . It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. of Management Practice in Global Leadership and Strategy, with assistance from Anne-Marie Carrick, both at INSEAD.) Following Questions: 1. Frage Briefly explain the attractiveness of the CSA business for an industrial company like General Electric (GE). Explain the basic idea of bringing the CSA business together with GE’s software division. 2. Frage Explain the hurdles for GE that arose through the organization of the software division in 2009/2010. 3. Frage From the perspective of pure software vendors (SAP/Oracle/IBM): What makes a strong industry 4.0 ecosystem? 4. Frage/Tabelle Fill in the following table and briefly justify your entries. ( Product / Services / Analytics ) How are sales activities carried out? What are the main sales arguments? Who are the customer’s contacts? How are prices determined? How pronounced is the ecosystem concept?