1. Describe a situation where you experienced cognitive dissonance in relation to a purchase. How did you resolve it ?
2. Watch the following ad by Underarmour, “Michael Phelps”
What kind of positive attitudes is the ad trying to create about the brand
4. Place the following ads on Percy-Rossiter’s grid, according to message and the tonality of the ads:
Audi RS3: BirthLink
5.Come up with an Innovation in any product category: a completely new product that could be of use to the market. If you were to develop advertising using the “Diffusion of Innovations Model”, who would be your Innovators, Early Adopters, Early Majority and Late Majority ? The question is asking you who to target in terms of Early Adopters, Early Majority and Late Majority in order to spread the product in the market. Substantiate why these people are placed in each category
6. How does the use of celebrities in advertising support Bandura’s social learning theory ?