The purpose of this assignment is to conduct a critical analysis of a current advertising campaign or issue. This has to be a current issue, something that has relevancy now. If there is a historical component to it but must ensure that you connect it to something that it relevant right now.

Conduct a critical analysis of a current advertising campaign

Purpose – The purpose of this assignment is to conduct a critical analysis of a current advertising campaign or issue. This has to be a current issue, something that has relevancy now. If there is a historical component to it but must ensure that you connect it to something that it relevant right now.
Already have the information I would want to use – your point is that fenty grew because it addressed many issues with the industry and Rihanna’s capita power was able to draw attention blah blah.

Okay so “argument” 1:

How diversity is an issue in the makeup industry and how fenty beauty revolutionized that
– Not enough colours
– Not in advertisements

Argument 2-Conduct a critical analysis

How Rihanna’s impact as a celeb made the company so popular/awareness
Woman of colour
– went from music to make up
– Many fans/people who follow her

Argument 3-Conduct a critical analysis

Women empowerment throughout the company but also awareness that males use make up
– WOC
– LGBTQ
Revolutionized make up everyone was shocked and companies release more colours now and basically discuss how their interactivity in social media reaches worldwide and how her fans converted to followers since she started out so she made a business out of it and it’s a common thing to do.

An introduction (hook)
An argument (a thesis)
3 main examples that support / prove your argument. Each example / support should contain both
Supporting original evidence that you have researched yourself (i.e. – by looking at ads, or doing background research on a company etc. – see below for original research)
Supporting arguments from the types of theory / scholarship that we do in this class. This is the research that others have conducted
A conclusion
A bibliography and also citations. Further, you might wish to produce this separately.
Note: You will need to figure out a way to show the citations of your research.

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