Case Study on Zappos.

 Case Analysis Memo Instructions You case analysis will consist of a one-page memo. Framework in your analysis to identify the root problem and provide recommendations to the company featured in a particular case. Case memos will consist of (1) identifying the main problem or issue, (2) creating several alternative solutions to address the problem you’ve identified, (3) analyzing the benefits and consequences of each possible course of action, and (4) selecting one alternative as the recommendation to the manager(s) in a case, along with the supporting logic to explain your reasoning and choices. You should not use space rehashing facts from the case. Key facts should be used (sparingly) to help justify particular recommendations. That is, do not simply restate what the case writer has said in other words. Go beyond the facts provided by the case writer by doing your own analysis of the situation facing the managers and applying the organizational behavior concepts from our course. The memo is your deliverable summarizing and explaining your analysis of the key problem or issue then the alternatives and final recommendation you have determined. It is appropriate to use key terms, theories and concepts from the reading, lecture or previous class sessions to justify your work. But focus on the current session topic and related course materials (i.e. textbook chapter and/or assigned readings). Policies for Case Analysis assignments: 1. Follow the Sample Memo Format (below). 2. The memo should be one page, single-spaced and single-sided (bullet points are acceptable if the points are explained sufficiently). Use no less than 11-point font and one-inch margins around the page. Section 1: Issues/Problem Clearly identify the main (root) problem and key issues. Use case facts as needed to support your work. Support your selection of the main problem with specific OB logic (key concepts; use the terms). Be clear and concise. This may take 1-2 paragraphs. Section 2: Alternatives Identify at least three alternatives (there may be more) that address the issues caused by the main problem. Use relevant course concepts, theories and models (i.e. terms) to explain the benefits and consequences/challenges of each (pros and cons). We realize that you may have some creative ideas, but use the material from the course to support your arguments for your three alternatives. This may take 1-2 paragraphs. It may be in bullet form but must be fully explained and supported. Section 3: Recommendation Choose one of the alternatives as the final recommendation and expand on it. Explain your choice with solid reasoning informed by what you know and have learned in class. Include implementation steps if they are relevant. This should be one well-developed, detailed paragraph.