? Explain how the campaign relates to recent/current health policy, legislation, programmes or interventions? o Where does your campaign ‘stem from’? Where does it sit in the political agenda? o Is the campaign in line with policy? Do statements of intent ‘match up’? o Is there any gap between what is set out in the campaign vs the current policy? What issues can be identified here? o What are other relevant HP campaigns? ? What are the theoretical underpinnings of the campaign? o Relate your campaign to one or two theories o Remember to relate theory to practice! Give specific examples of how and why the campaign shows similarities to theory
SH5001 Health Promotion and Policy
Structure of Assignment 2 – Critical analysis of a health promotion campaign
3000 word essay
Due Tuesday 12 May 2020
Subheadings are optional – but do not use more subheadings than listed below
- Signpost reader to the contents of your essay
- Identify the campaign you are focusing on
- What is the purpose (aims & objectives, key message) of the campaign?
- Who initiated the campaign?
- Who is the target audience?
- What is the time frame?
- How was the campaign funded? – outline the costs and resources for the campaign?
- What are the partnership or collaborative elements of this campaign?
- What type(s) of media have been used for this campaign?
- How is (was) the campaign evaluated and monitored?
Context of the campaign
- How does this campaign relate to recent relevant research? What is the evidence base underpinning the interventions/tools of the campaign?
- Explain how the campaign relates to recent/current health policy, legislation, programmes or interventions?
- Where does your campaign ‘stem from’? Where does it sit in the political agenda?
- Is the campaign in line with policy? Do statements of intent ‘match up’?
- Is there any gap between what is set out in the campaign vs the current policy? What issues can be identified here?
- What are other relevant HP campaigns?
- What are the theoretical underpinnings of the campaign?
- Relate your campaign to one or two theories
- Remember to relate theory to practice! Give specific examples of how and why the campaign shows similarities to theory
Evaluation of the campaign
- Present evidence on the effectivenessand impact of your chosen campaign
- Use peer reviewed articles in support of your arguments
- Link the evidence you cite together with your discussion on theoretical underpinnings of the campaign – do the results reflect issues with the design of the campaign and how can HP theory help us understand this?
- What are the strengths and weaknesses of the campaign?
- What would have helped to make the campaign more effective? Consider wider policy initiatives. If relevant, use examples from other contexts or campaigns
Conclusion and Recommendations
- Review the aims & objectives of the campaign
- To what extent have these been achieved? Refer back to the evidence you presented in the Evaluation section
- Provide 2 recommendations for the health promotion campaign. These must be based on evidence.
- Provide 2 recommendations for health policy related to your issue. These must be based on evidence.
Reference List (new page)
Baggott, R. (2000) Public Health Policy and Politics. Macmillan Press: London
Buse, K., Mays, N and Walt, G (2005) Making Health Policy. Understanding Public Health. Open University Press
Eckermann, L. (2011) Challenges for health promotion research and action across the globeHealth Promot. Int. 26(4): 393-396 doi:10.1093/heapro/dar082
Ewless, L., Simnett, I., (2004) Promoting health: A practical guide London: Balliere Tindall
Katz, J., Peberdy, A.,& Douglas, J. (2000) Promoting health: knowledge and practice 2nd edition. London: Palgrave and Open University Press
Komaromy, C. (ed.) (2001) Dilemmas in UK Health Care,Buckingham: Open University Press
Naidoo, J. & Wills, J (2005) Public Health and Health Promotion: Developing practice. London: Balliere Tindall
Naidoo, J. & Wills, J (2009) Foundations for Health Promotion Public Health and Health Promotion Practice (3rd edition) London: BalliereTindall Elsevier
Scriven, A. & Garman, S. (2007) Public Health Social Context & Action Maidenhead: OUP McGraw Hill
Sidani, S (2015). Health Intervention Research: Understanding Research Design & Methods. London, Sage.
Walt, G. (2004) Health policy: An introduction to process and power. London, Zed Books.
Association of Public Health Observatories http://www.apho.org.uk/apho/
Department of Health http://www.dh.gov.uk/PolicyAndGuidance/HealthAndSocialCareTopics/fs/en
Kings Fund http://www.kingsfund.org.uk
World Health Organisation http://www.who.int/en/