Develops a clearly articulated argument, using evidence and/or systematic logical reasoning in support of a conclusion or point of view. The way problem situation is analysed requires high level of critical analysis skills Explain how Instacart’s business model works. How does the company generate revenue? 4. What is the role of information technology in Instacart’s business model? Analyze Instacart using the value chain and competitive forces models. What competitive forces does the company have to deal with? What is its value proposition?

1. Give a brief introduction about the company Instacart.
2. Analyze Instacart using the value chain and competitive forces models. What competitive
forces does the company have to deal with? What is its value proposition?
3. Explain how Instacart’s business model works. How does the company generate revenue?
4. What is the role of information technology in Instacart’s business model?
5. Is Instacart’s model for selling online groceries viable? Why or why not?

Attachments:Page | 1
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Unit Code and Title: SBM4202 IS Strategy, Management & Acquisition
Assessment Overview
Assessment Task Weighting Due Length ULO
Assessment 1: Quiz
In- class quiz to identify key content areas to
identify further support needs
10% Week 4 30 mins ULO-3
ULO-4
Assessment 2: Case Study-1
Students need to answer the case study which is
relevant to Business information system.
20% Week 7 2000
words
ULO-2
ULO-3
ULO-4
ULO-5
Assessment 3: Case Study-2
Applied project based on a Case-Based Information
System and its ‘Value-Add’ within a Case Business
30% Week 9 2000
words
ULO-1
ULO-2
ULO-3
ULO-4
ULO-5
ULO-6
Assessment 4: Tutorial Participation and
Submission
This involves a continuous and ongoing
coursework across all 10 weeks, to assess
understanding of weekly topic and answer
questions.
10% Week 1,
2, 3, 4,
5, 6, 7,
8, 9, 10
N/A ULO-1
ULO-2
ULO-3
ULO-4
ULO-5
ULO-6
Assessment 5: Report
Students need to select a topic within the area of
Business and IT and write a research report
which should include Abstract, Introduction,
Literature Review, Proposed Methodology and
Conclusion.
30% Week
12
2500
words
ULO-1
ULO-2
ULO-3
ULO-4
ULO-5
ULO-6
Assessment Details
Page | 2
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Assessment 1: Quiz
Due date: Week 4
Group/individual: Individual
Word count / Time provided: 30 minutes
Weighting: 10%
Unit Learning Outcomes: ULO-3, ULO-4
Assessment Details:
This in-class quiz will assess your knowledge of key content areas (Week 1,2 & 3 content) and to
identify further support needs. For successful completion of the quiz, you are required to study the
material provided (lecture slides, tutorials, and reading materials), engage in the unit’s activities, and
in the discussion forums. The prescribed textbook is the main reference along with the
recommended reading material. By completing this assessment successfully, you will be able to
identify key aspects of information systems. This will help in achieving ULO3 and ULO4.
The quiz will be completed in class.
Marking Information: The quiz will be marked out of 100 and will be weighted 10% of the total
unit mark.
Assessment 2: Case Study-1
Due date: Week 7
Group/individual: Individual
Word count / Time provided: 2000 words
Weighting: 20%
Unit Learning Outcomes: ULO2, ULO3, ULO4, ULO5
Assessment Details:
Students need to read the following case study, relevant to IS and business strategies, and answer
the questions at the bottom.
Can Instacart Deliver?
The online grocery store Webvan was perhaps the most well-known flop of the dot-com boom. Its
2001 failure led many pundits and investors to concluded that the online grocery business model was
untenable. However, Webvan’s downfall was due mainly to pursuing a first-mover advantage strategy.
It paid more than $1 billion to build huge distribution warehouses, bought fleets of delivery trucks,
and invested heavily in marketing. Then it offered free deliveries on any size order, at virtually any
hour, at prices that trumped its brick-and-mortar competitors. This was not a formula for generating
profits.
In recent years other companies are testing the waters again for online grocery sales. FreshDirect in
New York City has succeeded by combining fresh local produce, organic and kosher items, and customprepared meals with standard grocery store fare. Established brick-and-mortar firms including Albert-
Page | 3
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
son’s, Safeway and Peapod.com (the online entity for both Stop & Shop and Giant) took over as pure
play online firms perished.
The newest entrant, Instacart bypasses the expenses of warehousing and transportation altogether
by using a legion of independent contractors and local food retailers. These personal shoppers receive
orders via the Instacart smartphone app, fill them from grocery store aisles, and use their own vehicles
to deliver them to customers’ doors. Like fellow “sharing economy” firm Uber, Instacart minimizes
labor costs by requiring its personal shoppers to pay for their own auto and health insurance and
Social Security contributions. Purportedly paid between $15 and $20 an hour, depending on how
quickly they can fill and deliver an order, most Instacart shoppers work part-time on flexible schedules.
Instacart co-founder and CEO Apoorva Mehta believes Instacart’s competitive advantage is two-fold.
First, customers are not limited to a single vendor and can combine items from multiple stores on one
order, so product selection is truly customized. (Instacart uses special software that can track
inventory across multiple supermarkets.) And since personal shoppers are on call around the clock,
customers have to neither order many hours in advance of delivery nor wait for a delivery window. In
fact, customers can have their grocery list filled and delivered in less than an hour!
Instacart’s app provides a detailed map of each local establishment including store aisle contents. The
customer’s grocery list, compiled using extensive drop-down menus either on the website or
in the app, is organized by merchant and aisle to provide maximum order fulfillment efficiency.
Inventory is tracked for all of Instacart-affiliated merchants. As a personal shopper skims an aisle,
bedecked in a bright green T-shirt flaunting the Insta-cart logo, items can be selected for different
orders placed at different times. The software can also plan delivery routes and predict future
customer orders.
iPhone users can connect to the Instacart app from Yummly, the largest recipe search engine in the
world, and have the ingredients delivered in time for dinner. Visitors to Food Network websites, with
more than half a million recipes, can browse recipes online and then click a button to add ingredients
they need to their Instacart shopping cart. The Instacart app is integrated with Google Now cards so
that Android users can place orders for either delivery or pickup using a token generated within the
app.
Instacart’s core competencies thus dictate its target market: the price-insensitive, convenience shopper. At first, item prices were marked up (20 percent in one sampling) and a $3.99 delivery fee charged.
An Amazon Prime–like service called Instacart Express requires a certain volume of business and a $99
yearly fee in exchange for free delivery. One of Webvan’s big mistakes was pursuing a mass-market
strategy. It was never going to be able to turn a profit by providing quality and selection at rock-bottom
prices—with free delivery to boot. Instacart is instead catering to shoppers who are willing to pay a
premium to have both quality and selection.
By mid-2015 Instacart had 200 employees and 4,000 personal shoppers in New York, Los Angeles, San
Francisco, San Jose, Washington, DC, Chicago, Boston, Austin, Seattle, Philadelphia, Atlanta, Boul-der,
Denver, Houston, and Portland, Oregon. It continues to grow. Grocery purveyors, from large chains
such as Costco, BJ’s Wholesale Club, Safeway, Kroger, Super Fresh, Trader Joe’s, and Whole Foods to
local specialty shops such as Erewhon Organic Grocer & Café in LA, Marczyk Fine Foods in Denver, and
Green Zebra in Portland are now welcoming Insta-cart as a way to expand their customer bases ahead
of the full national rollout of Amazon subsidiary Amazon Fresh.
Page | 4
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
While many analysts predict that matching the bargain basement prices of Amazon and Walmart is
unavoidable, Instacart is instead modifying its business model. Partnerships with Petco and Tomlinson’s Pet Supplies in Austin, Texas, hint of additional product areas on the horizon, while Mehta
speculates that expansion into general logistics is conceivable.
Many of Instacart’s grocery store partners now set their own prices, paying Instacart a cut of each
order. This has freed Instacart of the burden of mark-ups, protected it from the vagaries of variable
food prices, and provided a more stable profit structure. Retailers have been willing to pay Instacart
in the hope of gaining more business because Instacart enables a single store to serve people across
a larger geographic area. Affiliated retailers are reporting gains, although the numbers are small. Nilam
Ganenthiran, head of Business Development and Strategy, maintains that different types of
agreements have been reached, declining to specify whether partners are outsourcing their ecommerce to Instacart for a monthly fee or are charged per item purchased, per order placed, or per
customer serviced.
With national chains achieving just 1 to 2 percent margins on grocery delivery, the Instacart model of
layering labor on top of the existing grocery infra-structure is still unproven. According to a Wall Street
Journal analysis, an order of 15 common items such as frozen peas, milk, cereal, and fresh fruit costing
about $68 from a San Francisco Safeway store would produce a profit of only $1.50 for Instacart. If
the order were smaller by one 28- ounce jar of peanut butter, Instacart would break even, and a
smaller order could push it into the red. Without price concessions from participating merchants, can
Insta-cart attract enough customers? And maintain a pay scale that ensures the top-notch customer
service demanded by its target market? And still make a profit? And can retailers’ sales gains from
Instacart be sustained? Instacart may be a great idea, but it’s a very big bet.
CASE STUDY TASKS:
1. Give a brief introduction about the company Instacart.
2. Analyze Instacart using the value chain and competitive forces models. What competitive
forces does the company have to deal with? What is its value proposition?
3. Explain how Instacart’s business model works. How does the company generate revenue?
4. What is the role of information technology in Instacart’s business model?
5. Is Instacart’s model for selling online groceries viable? Why or why not?
Marking Information: The case study 1 will be marked out of 100 and will be weighted 20% of the
total unit mark.
Marking
Criteria
Not satisfactory
(0-49%) of the
criterion mark
Satisfactory
(50-64%) of the
criterion mark
Good
(65-74%) of the
criterion mark
Very Good
(75-84%) of the
criterion mark
Excellent
(85-100%) of
the criterion
mark
Introduction
General discussion
about company
profile and product
selection
(15 marks)
Poor Introduction with
irrelevant details
Introduction is
presented briefly
with some
relevance and
missing elements
Introduction is
generally presented in
good fashion,
however missing one
element such as
company background/
report outline
Introduction is well
written with clear
discussion about
company background/
report outline
Introduction is very
well written with very
clear background,
discussion about
company background/
report outline
Page | 5
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
such as company
background/report
outline
Discussion of
Instacart’s the
value chain and
competitive forces
models
(15 Marks)
Lack of evidence of
adequate understanding
of the value chain and
competitive forces
models
Evidence of
unsatisfactory
knowledge and
understanding of the
value chain and
competitive forces
models
Has given a factual
and/or conceptual
knowledge and
understanding of the
value chain and
competitive forces
models
Reasonable
knowledge and
understanding of the
value chain and
competitive forces
models
Has excellent skills
including knowledge
and understanding of
the value chain and
competitive forces
models
Discussion on how
Instacart’s business
model works
(15 Marks)
Lack of evidence of
adequate understanding
how Instacart’s business
model works
Evidence of
unsatisfactory
knowledge and
understanding how
Instacart’s business
model works
Has given a factual
and/or conceptual
knowledge and
understanding how
Instacart’s business
model works
Reasonable
knowledge and
understanding how
Instacart’s business
model works
Has excellent skills
including knowledge
and understanding
how Instacart’s
business model works
Role of information
technology in
Instacart’s business
model
(15 Marks)
Lack of evidence of
adequate understanding
of the Instacart’s
business model
Evidence of
unsatisfactory
knowledge and
understanding
Instacart’s business
model
Has given a factual
and/or conceptual
knowledge and
understanding
Instacart’s business
model
Reasonable
knowledge and
understanding
Instacart’s business
model
Has excellent skills
including knowledge
and understanding
Instacart’s business
model
Discussion of the
viability of
Instacart’s model
(15 Marks)
Lack of evidence of
adequate understanding
of the Viability of
Instacart’s model
Evidence of
unsatisfactory
knowledge and
understanding of the
Viability of Instacart’s
model
Has given a factual
and/or conceptual
knowledge and
understanding of the
Viability of Instacart’s
model
Reasonable
knowledge and
understanding of the
Viability of Instacart’s
model
Has excellent skills
including knowledge
and understanding of
the Viability of
Instacart’s model
Report
organization
How logically
arguments are
stated and how
critically problems
are analysed.
(10 marks)
Does not clearly state a
conclusion or point of
view or else little or no
supporting reasoning or
evidence is presented.
Problem situation is not
critically analysed
States a conclusion or
point of view but does
not organize the
evidence or reasons in
a logically adequate
way. Analysis of the
problem situation is
not that satisfactory
States a conclusion or
point of view but
expected to be
organized more
logically. Analysis of
the problem situation
is so far reasonable.
Presents an argument
using evidence and /or
logical reasoning in
support of a point of
view. Problem
situation is analysed
with satisfactory level
of critical analysis
skills
Develops a clearly
articulated argument,
using evidence and/or
systematic logical
reasoning in support
of a conclusion or
point of view. The way
problem situation is
analysed requires high
level of critical
analysis skills
References and
citation
(15 marks)
Lacks consistency
with many errors.
Unclear
referencing/style
Generally good
referencing/style
Clear referencing/
style
Clear styles with
appropriate
referencing and
citation, apply Harvard
referencing style
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 20%
of the total unit mark
Page | 6
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Assessment 3: Case Study-2
Due date: Week 9
Group/individual: Individual
Word count / Time provided: 2000
Weighting: 30%
Unit Learning Outcomes: ULO1, ULO2, ULO3, ULO4, ULO5 ULO6
Assessment Details:
In this assignment students are required to conduct research and address the following case study
questions and find solutions to company problems.
Kramp Group, A Million Spare Parts- and Counting
Kramp Group is Europe’s largest distributor of accessories and parts for motorized equipment,
agriculture, and construction machines. That may sound glamourous, but as IT manager Robert
Varga explains ‘’Modern agriculture is highly mechanized: it is impossible to run a farm successfully
without tractors, harvesters and other machinery. If a critical component fails and puts one of our
customers’ machines out of action, the loss of productivity can cost them serious amount of money.
We have a catalogue of more than 700,000 spare parts which can be delivered within a single
working day from any of our European warehouses to their nearest dealership, helping them get
back up and running as quickly as possible’’.
Kramp Group CEO Eddie Perdok says ‘’We believe in the future and the power of E-commerce.
Compared to other sales channels, the internet gives us significant cost advantages’’.
Yet, to Kramp’s customers using the internet isn’t automatic. Kramp takes more than 50,000
customer orders every day from various channels. Prior to 2010, ‘’nearly 40 per cent of our
customers still placed their orders by phone, which means that our call centre staff had to spend a
lot of time on basic order- processing, ‘’says Varga. To reduce that figure, Kramp had to make its
online store easier to use- but their existing store, which had been developed in- house, did not have
the flexibility to achieve this goal.
Kramp turned to software packages from IBM and German software firm Heiler AG to modernize its
E-commerce systems. Hans Scholten, a member of Kramp Group’s executive board, says ‘’We
deliberately opt for the ‘best of breed’ solution for all packages. That means we choose the best
available software for different applications’’. That philosophy helped determine the packages the
company chose.
From IBM, the firm obtained WebSphere Commerce for the customer- facing side of its system. This
software’s multilanguage capability was important: Operating throughout Europe as Kramp does,
being able to have one site that can operate in any of 10 languages was crucial. Nevertheless,
Kramp had to translate the content into all the languages because 2012 even the best automatic
translating software couldn’t replace a skilled person. However, the advantages was that the
company didn’t have to develop and support different sites.
Kramp also uses Heiler Software’s Product Information Management (PIM) solution. That software
manages product data in the catalog behind WenSphere Commerce. Kramp wants to expand its
Page | 7
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
deliverable stock to over 1 million items and couldn’t do so without PIM. Expanding to more than 1
million stocked items is crucial to Kramp’s long tail strategy: the concept that each of the slowselling items may not account for much revenue but that the total of all slow-selling items is large
enough to make a difference to Kramp’s success.
Finally, though Kramp has the in-house capability to manage its E-commerce system, it turned to
CDC software to help integrate the pieces. Doing so itself would have required the company to hire
additional staff, which it wouldn’t need when the project was done.
The result was that after Kramp’s new system had been online, 90 per cent of their customers chose
to order online via the WebSphere Commerce solution. As a result, the company saw a significant
reduction in the average cost per transaction. Varga reported ‘’Our call centre staff now has more
time to help customers solve complex problems, which improves customer service. Better service
and lower operational costs are helping Kramp Group achieve 10 to 12 per cent annual growth, so
the solution is making a real continuation to the success of our business’’.
Exercise
Imagine you are a manager of a company which is in need of IS solutions to your company needssimilar to Kramp Group, looking for ways that technology can assist with sales. By reading the above
article, you want to implement online business. You are required to address the following in your
proposal through considerable amount of literature review.
1. Select a company of your choice and provide an overview about the company background,
products and services its offering.
2. How do other types of E-Commerce such as business- to- consumer (B2C), consumer- to consumer
(C2C), business-to government (B2G), differ from business- to- business (B2B) E-commerce?
3. kramp sees e-commerce as a compliment to its call centre operations. In this light, what risks do
you believe your company need to accommodate when creating the IT infrastructure you now
process?
4. What is a long tail strategy and why do you think it could be effective or non-effective to your
business needs? What other types of businesses and industries might benefit from the use of a long
tail strategy?
5. Discuss the pros and cons of outsourcing to your company. Also consider the issue of offshore
outsourcing.
6. Suppose you are considering setting up an online business, discuss advantages and disadvantages
for using e-commerce as compared to traditional physical store.
7. Choose multiple industries and provide an example company for each industry in which IT plays a
strategic role by adding value and providing a competitive advantage through innovative application
of IT. Now identify competitive counterpart companies for which IT does not play a strategic role.
Report on the successes/failures of each pair of companies.
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 30%
of the total unit mark
Page | 8
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Marking
Criteria
Not satisfactory
(0-49%) of the
criterion mark
Satisfactory
(50-64%) of the
criterion mark
Good
(65-74%) of the
criterion mark
Very Good
(75-84%) of the
criterion mark
Excellent
(85-100%) of
the criterion
mark
Introduction
General discussion
about company
profile and product
selection
(10 marks)
Poor Introduction with
irrelevant details
Introduction is
presented briefly
with some
relevance and
missing elements
such as company
background/report
outline
Introduction is
generally presented in
good fashion,
however missing one
element such as
company background/
report outline
Introduction is well
written with clear
discussion about
company background/
report outline
Introduction is very
well written with very
clear background,
discussion about
company background/
report outline
Understanding of
the Key
components
including ecommerce,
advantages &
disadvantages of ecommerce
(15 marks)
Lack of evidence of
adequate understanding
of the selected project
case. Majority of
information irrelevant
and significant points left
out
Evidence of
unsatisfactory
knowledge and skills
including ecommerce,
advantages &
disadvantages of ecommerce
Has given a factual
and/or conceptual
knowledge and skills
including ecommerce,
advantages &
disadvantages of ecommerce
Reasonable
knowledge and skills
including ecommerce,
advantages &
disadvantages of ecommerce
Has excellent skills
and knowledge
including ecommerce,
advantages &
disadvantages of ecommerce
Discuss the pros
and cons of
outsourcing to your
company, the issue
of offshore
outsourcing
(20 marks)
Lack of evidence of
adequate understanding
of the selected project
case. Majority of
information irrelevant
and significant points left
out
Evidence of
unsatisfactory
knowledge and skills
including pros and
cons of outsourcing to
your company, the
issue of offshore
outsourcing
Has given a factual
and/or conceptual
knowledge and skills
including pros and
cons of outsourcing to
your company, the
issue of offshore
outsourcing
Reasonable
knowledge and skills
including pros and
cons of outsourcing to
your company, the
issue of offshore
outsourcing
Has excellent skills
and knowledge
including pros and
cons of outsourcing to
your company, the
issue of offshore
outsourcing
Discussion of
industries/compani
es that play a
strategic role by
adding value and
providing a
competitive
advantage through
innovative
application of IT.
(20 marks)
Lack of evidence of
adequate understanding
of the selected project
case. Majority of
information irrelevant
and significant points left
out
Evidence of
unsatisfactory
knowledge and skills
including discussion of
industries/companies
that play a strategic
role by adding value
and providing a
competitive
advantage through
innovative application
of IT
Has given a factual
and/or conceptual
knowledge and skills
including discussion of
industries/companies
that play a strategic
role by adding value
and providing a
competitive
advantage through
innovative application
of IT
Reasonable
knowledge and skills
including discussion of
industries/companies
that play a strategic
role by adding value
and providing a
competitive
advantage through
innovative application
of IT
Has excellent skills
and knowledge
discussion of
industries/companies
that play a strategic
role by adding value
and providing a
competitive
advantage through
innovative application
of IT
Report
organization
How logically
arguments are
stated and how
critically problems
are analysed.
(15 marks)
Does not clearly state a
conclusion or point of
view or else little or no
supporting reasoning or
evidence is presented.
Problem situation is not
critically analysed
States a conclusion or
point of view but does
not organize the
evidence or reasons in
a logically adequate
way. Analysis of the
problem situation is
not that satisfactory
States a conclusion or
point of view but
expected to be
organized more
logically. Analysis of
the problem situation
is so far reasonable.
Presents an argument
using evidence and /or
logical reasoning in
support of a point of
view. Problem
situation is analysed
with satisfactory level
of critical analysis
skills
Develops a clearly
articulated argument,
using evidence and/or
systematic logical
reasoning in support
of a conclusion or
point of view. The way
problem situation is
analysed requires high
level of critical
analysis skills
Page | 9
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Overall discussion
(10 marks)
Poor discussion with
irrelevant information
Brief discussion about
working mechanism of
website
Generally good
discussion about
working
mechanism of website
Very clear working
mechanism of website
A very detailed
and very clear
working
mechanism of website
References and
citation
(10 marks)
Lacks consistency
with many errors.
Unclear
referencing/style
Generally good
referencing/style
Clear referencing/
style
Clear styles with
appropriate
referencing and
citation, apply Harvard
referencing style
Assessment 4: Tutorial Participation and Submission
Due date: Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
Group/individual: Individual
Word count / Time provided: N/A
Weighting: 10%
Unit Learning Outcomes: ULO-1, ULO-2, ULO-3, ULO-4, ULO-5, ULO-6
Course Learning Outcomes: CLO-1, CLO-2, CLO-3, CLO-4, CLO-5, CLO-7
Assessment Details:
Different exercises assess students’ ability to understand theoretical materials on a weekly basis.
Students will be given simple activities each week and will be required to provide answers and
achieve identified outcomes. The assessment requires students to form groups, discuss weekly
tutorial questions in class.
Students will not be assessed on work that the tutor has not seen them produce in class so that
attendance is required as part of this assessment. Students are required to submit the work that
they have completed during the tutorial session. The details of the tutorial work and requirements
are provided on the online learning system.
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 10%
of the total unit mark
Marking Criteria Not satisfactory
(0-4) mark
Satisfactory
(5-8) mark
Excellent
(9-10) mark
Week-1 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-2 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-3 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Page | 10
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Week-4 (marked 0 – 10)
(10%)
submission satisfactory
submission
excellent submission
Week-5 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-6 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-7 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-8 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-9 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Week-10 (marked 0 – 10)
(10%)
Attendance and no
submission
Attendance and
satisfactory
submission
Attendance and
excellent submission
Assessment 5: Report
Due date: Week 12
Group/individual: Individual
Word count / Time provided: 2500
Weighting: 30%
Unit Learning Outcomes: ULO3, ULO4, ULO5 ULO6
Assessment Details:
In this assessment students are required to write a report on a topic, given below. These topics are
related to IS strategy, Management, Organization and Technology. Choose a topic from the list below
please:
1. The IS strategies and evidences for gaining competitive advantage through technology and
acquisition
OR
2. The impact of artificial intelligence on decision support system.
OR
3. The impact of IS strategy on organizational performance.
Students are advised to do their own research on the topic selected, and make a report which will
cover the followings
• Introduction
Page | 11
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
• Discussion of the core concepts
• Critical analysis of the impact of it (i.e. strategies/artificial intelligence/IS strategy)
on (acquisition/decision support/organizational performance)
• Examples and evidences to support the arguments
• Conclusion
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 30%
of the total unit mark
Marking
Criteria
Not satisfactory
(0-49%) of the
criterion mark
Satisfactory
(50-64%) of the
criterion mark
Good
(65-74%) of the
criterion mark
Very Good
(75-84%) of the
criterion mark
Excellent
(85-100%) of
the criterion
mark
Introduction
General discussion
Topic chosen
(10 marks)
Poor Introduction with
irrelevant details
Introduction is
presented briefly
with some
relevance and
missing elements
such as company
background/report
outline
Introduction is
generally presented in
good fashion,
however missing one
element such as
company background/
report outline
Introduction is well
written with clear
discussion about
company background/
report outline
Introduction is very
well written with very
clear background,
discussion about
company background/
report outline
Discussion of the
core concepts
(20 marks)
Lack of evidence of
adequate understanding
of the topic selected
Evidence of
unsatisfactory
knowledge and
understanding of the
topic selected
Has given a factual
and/or conceptual
knowledge and
understanding of the
topic selected
Reasonable level of
knowledge and
understanding of the
topic selected
Has excellent
knowledge and
understanding of the
topic selected
Critical analysis on
the impact
(20 marks)
Lack of evidence of
adequate critical analysis
of the topic selected
Evidence of
unsatisfactory
critical analysis of the
topic selected
Has given a factual
critical analysis of the
topic selected
Reasonable level of
critical analysis of the
topic selected
Has excellent
critical analysis of the
topic selected
Examples and
evidences to
support the
arguments
(20 marks)
Lack of examples and
evidences to support the
logical arguments
Evidence of
unsatisfactory
examples and
evidences to support
the logical arguments
Has given a factual
examples and
evidences to support
the logical arguments
Reasonable examples
and evidences to
support the logical
arguments
Has excellent
examples and
evidences to support
the logical arguments
Conclusion of the
Report
(5 marks)
Lack of evidence of the
conclusion of the report
Evidence of
unsatisfactory
conclusion of the
report
Has given a factual
conclusion of the
report
Reasonable conclusion
of the report
Has excellent
conclusion of the
report
Report
organization
How logically
arguments are
stated and how
critically problems
are analysed.
(15 marks)
Does not clearly state a
conclusion or point of
view or else little or no
supporting reasoning or
evidence is presented.
Problem situation is not
critically analysed
States a conclusion or
point of view but does
not organize the
evidence or reasons in
a logically adequate
way. Analysis of the
problem situation is
not that satisfactory
States a conclusion or
point of view but
expected to be
organized more
logically. Analysis of
the problem situation
is so far reasonable.
Presents an argument
using evidence and /or
logical reasoning in
support of a point of
view. Problem
situation is analysed
with satisfactory level
of critical analysis
skills
Develops a clearly
articulated argument,
using evidence and/or
systematic logical
reasoning in support
of a conclusion or
point of view. The way
problem situation is
analysed requires high
level of critical
analysis skills
Page | 12
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
References and
citation
(10 marks)
Lacks consistency
with many errors.
Unclear
referencing/style
Generally good
referencing/style
Clear referencing/
style
Clear styles with
appropriate
referencing and
citation, apply Harvard
referencing style