develop strategic recommendations for the development of the business over the next 12 months. To submit a definitive and complete Report for the organisation chosen, you will need to consider at least the following – ? A brief history of the organisation and its strategic development.

You have recently been appointed as the CEO of your
chosen organisation, apply your critical thinking skills
to develop strategic recommendations for the
development of the business over the next 12 months.
To submit a definitive and complete Report for the
organisation chosen, you will need to consider at least
the following –
? A brief history of the organisation and its
strategic development.
? The internal and external environments of the
organisation.
? The development of strategy at a business,
functional and corporate level.
? Competitive advantage and sustainability.
? The impacts of mergers and acquisitions,
international strategy and alliances.

Attachments:ASSESSMENT BRIEF___________________________________________________
Page 1 of 2
Subject Title Strategic Management in Tourism and Hospitality
Subject Code HOS801
Lecturer / Tutor Dr Mirrin Locke
Dr Chengeto Chaderopa
Semester February 2020
Assessment Title Assessment Three – Individual Report
Learning Outcome/s (found in the
Subject Outline)
1, 2, 3, 4
Assessment type (group or
individual)
Individual
Weighting % 45%
Word count 2500
Due day & date Week 14 by 23:59 Sunday
Submission type Paper copy ☐ Turnitin ☒
Format / Layout of Assessment Report:
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices









Assessment instructions For a Tourism and Hospitality organisation of your
choice, research and analyse the existing strategy of
that business.
You have recently been appointed as the CEO of your
chosen organisation, apply your critical thinking skills
to develop strategic recommendations for the
development of the business over the next 12 months.
To submit a definitive and complete Report for the
organisation chosen, you will need to consider at least
the following –
 A brief history of the organisation and its
strategic development.
 The internal and external environments of the
organisation.
 The development of strategy at a business,
functional and corporate level.
 Competitive advantage and sustainability.
 The impacts of mergers and acquisitions,
international strategy and alliances.
ASSESSMENT BRIEF___________________________________________________
Page 2 of 2
 Strategic implementation and the importance of
leadership and entrepreneurship.
 Organisational structure, controls and corporate
governance.
The Report may address other relevant considerations
and must include evidence of research to substantiate
your conclusions and recommendations.
Deliverables
Individual students are to submit their written Report of
no more than 2,500 words to the Turnitin drop box on
Moodle no later than 23:59 on Sunday Week 14.
Important Instructions
This Assessment is individual and contributes 45% to
the final mark for the course.
The word count limit is 2,500 words (plus or minus
10%), excluding Appendices, References and
Quotations.
Times New Roman 12 point font and 1.5 line spacing.
APA referencing as per 2018 ICMS Style Guide.
Header to contain student names and identifier
numbers only.
Footer to contain page number only.
Plagiarism Declaration attached as first page inside the
cover page.
Last page of the Originality Report attached as second
page inside the cover page.
Refer to and comply with, all the relevant requirements
for a Business Report as listed in the ICMS Style
Guide and note particularly the penalties that apply to
non-compliance with the word count limit and late
submission.
Grading Criteria / Rubric A Grading Rubric is posted in the subject Assessment
block on Moodle. This Assessment represents 45% of
the final grade for the course.