Differentiate the psychological and social factors influencing consumer behaviour; Apply the factors influencing consumer behaviour on the decision making process Analyse the consumer behaviour purchasing process

Write a literature review considering the role of cross-cultural differences on consumer conspicuous
consumption behaviour. The literature review should include recent research relevant to your research topic.
The literature review is divided into three sections, as follows. Please adopt this structure.
1. Introduction: This should define your topic and provide an appropriate context for reviewing the
literature (about 200 words, no more than 250).
2. Discussion: Summarise the important aspects of the existing body of literature (about 1500 words).
3. Managerial Implication: implications for marketing managers are outlined (100 words).
4. The literature review is strictly based on academic sources. You will need 15-20 references, preferably
from peer-reviewed journal articles.
5. Word limit is 1800 words

Attachments: Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 1 of 3 TEQSA Provider Number: PRV12051
ASSESSMENT BRIEF
COURSE: Bachelor of Business /Bachelor of Accounting/ Bachelor of Information Technology
Unit Code: Consumer Behaviour
Unit Title: B01CBEH209
Type of Assessment: Assessment 3 – Individual Essay Writing
Length/Duration: 1800 words
Unit Learning Outcomes
addressed:
1)Understand the concepts in consumer behaviour in relation to
products/services
2)Explain about the consumer behaviour theories
2)Analyse the consumer behaviour purchasing process
4)Differentiate the psychological and social factors influencing consumer
behaviour;
5)Apply the factors influencing consumer behaviour on the decision making
process
Submission Date: Week 10
Assessment Task: An individual report to be written and submitted.
Total Mark: 100 marks
Weighting: 25%
Students are advised that submission of an Assessment Task past the due date without a formally
signed approved Assignment Extension Form (Kent Website MyKent Student Link> FORM – Assignment
Extension Application Form – Student Login Required) or previously approved application for other
extenuating circumstances impacting course of study, incurs a 5% penalty per calendar day,
calculated by deduction from the total mark.
For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar day.
More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy &
Procedures – Student Login Required)
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 2 of 3 TEQSA Provider Number: PRV12051
ASSESSMENT DESCRIPTION:
Write a literature review considering the role of cross-cultural differences on consumer conspicuous
consumption behaviour. The literature review should include recent research relevant to your research topic.
The literature review is divided into three sections, as follows. Please adopt this structure.
1. Introduction: This should define your topic and provide an appropriate context for reviewing the
literature (about 200 words, no more than 250).
2. Discussion: Summarise the important aspects of the existing body of literature (about 1500 words).
3. Managerial Implication: implications for marketing managers are outlined (100 words).
4. The literature review is strictly based on academic sources. You will need 15-20 references, preferably
from peer-reviewed journal articles.
5. Word limit is 1800 words
ASSESSMENT SUBMISSION:
The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay
must include:
• Reference from academic journals supporting your argument.
• Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.
• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on
Referencing.
• A minimum of 8 academic references (including the text book).
Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you with
understanding the task, draft checking, structure, referencing and other assignment-related matters
The essay must be submitted online in moodle. All materials must be submitted electronically in microsoft word
format. Other formats (e.g., pdf or mac file) may not be readable by markers. Please be aware that any
assessments submitted in other formats will be considered late and will lose marks until it is presented in MS
word. No paper based or hardcopy submission will be accepted.
Our academic learning support (ALS) team would be happy to help you with understanding the task and all other
assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS
coordinators (Sydney als.syd@kent.edu.au ; Melbourne als.melb@kent.edu.au). For online help and support
please click the following link and navigate academic learning support in moodle.
Http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5
MARKING GUIDE (RUBRIC):
Marking Criteria Lecturer Expectation Marks Comments
Research
Make good use of
sources to support
idea of the essay
20
Students should
research extensively
on this topic
Information The essay is coherent
and flows well 30
Information can come
from journal articles,
business magazines
and textbooks
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 3 of 3 TEQSA Provider Number: PRV12051
Structure Topics and materials
ae conveyed smoothly 20
The structure of the
essay should have an
introduction, body and
conclusion
Language
Presentation
Good standard of
writing 20
Attention should be
paid to punctuation,
grammar and spelling.
GENERAL NOTES FOR ASSESSMENT TASKS
Content for Assessment Task papers should incorporate a formal introduction, main points and conclusion.
Appropriate academic writing and referencing are inevitable academic skills that you must develop and
demonstrate in work being presented for assessment. The content of high quality work presented by a student
must be fully referenced within-text citations and a Reference List at the end. Kent strongly recommends you
refer to the Academic Learning Support Workshop materials available on the Kent Learning Management System
(Moodle). For details please click the link http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606
and download the file titled “Harvard Referencing Workbook”. This Moodle Site is the location for Workbooks
and information that are presented to Kent Students in the ALS Workshops conducted at the beginning of each
Trimester.
Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless otherwise
specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, any
paper with lessthan five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.
Content in Assessment tasks that includes sources that are not properly referenced according to the “Harvard
Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count if this is specifically stated for the Assessment Task
in the Unit Outline. As a general rule there is an allowable discretionary variance to the word count in that it is
generally accepted that a student may go over or under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
References are assessed for their quality. Students should draw on quality academic sources, such as books,
chapters from edited books, journals etc. The textbook for the Unit of study can be used as a reference, but not
the Lecturer Notes. The Assessor will want to see evidence that a student is capable of conducting their own
research. Also, in order to help Assessors determine a student’s understanding of the work they cite, all in-text
references (not just direct quotes) must include the specific page number(s) if shown in the original. Before
preparing your Assessment Task or own contribution, please review this ‘YouTube’ video (Avoiding Plagiarism
through Referencing) by clicking on the following link: link:
http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606
A search for peer-reviewed journal articles may also assist students. These type of journal articles can be located
in the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, online
dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but
should not be over-used – these should constitute no more than 10% of your total list of references/sources.
Additional information and literature can be used where these are produced by legitimate sources, such as
government departments, research institutes such as the National Health and Medical Research Council (NHMRC),
or international organisations such as the World Health Organisation (WHO). Legitimate organisations and
government departments produce peer reviewed reports and articles and are therefore very useful and mostly
very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites
(Why can’t I just Google?): https://www.youtube.com/watch?v=N39mnu1Pkgw
(thank you to La Trobe University for access to this video).