Assignment – Research in E-Commerce
Purpose: To research a topic of interest in e-commerce; to demonstrate learning of course
content, and ability to analyze a business topic in e-commerce as an original work.
Value: 60 marks Weight: 30%
Investigate a topic in e-commerce that is of interest to you that you will investigate and analyze
more deeply. The topic is up to you – a topic of your own choosing – but you are required to
submit your well-formed topic for approval to ensure it is well formed, well focussed and is
related to the topics and learning outcomes of this course.
EXAMPLES of Possible / sample topics include the following. Of course, you will create your own topic
as it relates to the course content. Ensure. You are very focussed in your topic.
1. Investigate, analyze and compare how digital transactions differ across three nations: Country 1,
Country 2 and Country 3.
2. What is the likelihood of cryptocurrencies being adopted in Canada? Examine the “mechanics” –
what would it take to actually implement, the barriers – banking and government regulations,
the market acceptance – is there a demand from merchants or consumers? What are the risks?
3. How is mobile commerce impacting shopping / spending habits across 2-3 different countries?
4. Services marketing, social issues, changing business models, opportunities in e-c, the impact of
5. Examine the role of mobile apps in e-commerce. What benefit do they provide to a business?
What challenges are there in planning, developing and maintaining a mobile app.
1) TOPIC — Submit a well-written topic paragraph along with 3-5 quality research sources for
approval. Be very focussed and specific in your topic. Broad topics are difficult to address well
in a short amount of space and time. [See course calendar for due date] Be specific in outlining
the issues and questions you are seeking answers to. “Quality sources” = business journals,
academic journals, established (mainstream) digital publications. NOT Wikipedia – though, this
is a good starting point, NO blogs.
Write a well-researched and well-formed document as an original work.
Do not include a title page. Do not include a table of contents. These are not necessary
Provide an introduction clearly explaining to the reader what you will present and discuss in
your paper. Provide a conclusion that summarizes your key findings.
VERSION: Fall 2019
Use headings throughout your document. This helps the reader (and the grader) to clearly see
and understand your work.
Provide support for all your thoughts and opinions with facts and evidence through research.
Cite your sources. Cite all sources with APA formatting Failure or neglect to cite sources by
providing the name of the author, article and date will result in a diminished grade.
Expected word count: 1500 – 1700 words (over the expected word count will be penalized)
Include well labeled images, tables, charts to help support your writing.
Include an appendix for any extra information – images, data, charts etc. this does not apply
toward your word count, only the body of your text